Homebuyers today are more empowered with information, which means sending them unwanted emails at the wrong time can actually result in the opposite of your desired goal. Our SmartTouch® Interactive real estate email marketing experts produce over 500 home builder and residential developer emails each year. Each campaign ranges from simple text-based emails or template-based emails to more robust, custom campaigns with landing pages, unique forms, and data collection. All of these services are managed by our in-house experts.
When partnering with SmartTouch® Interactive as your real estate email marketing agency, we take the approach of infusing the science of both emotion and action on the foundation of a forward-thinking content strategy, award-winning design, and marketing automation.
We make information accessible, easily digestible, and most of all, engaging. Even with one email on a tiny smartphone screen, the user experience is extremely important. Our email strategies for home builder and residential developer marketing extend from Wow Prospecting emails to larger reengagement drip series.
Since 2012 we’ve been winning Best Builder and Developer Email Marketing Campaign for various real estate industry awards. We strive to create better and better home builder and residential developer email marketing campaigns every single campaign we develop. Email marketing is constantly changing and developing, so we have to stay in-the-know and ahead of trends to better serve our clients.
We’ve built our own lead-nurturing CRM/Marketing Automation solution specifically for home builders and residential developers. SmartTouch® NexGen not only automates email sends but alerts and follow-up and uses comprehensive workflows to engage users with drip series and update their buying preferences.
A great asset and resource to give you a better idea of our expertise in email marketing is the presentation The Good, The Bad & The Staples of Email Marketing presented first at the 2018 International builder’s show and again as an encore webinar.
Our services range from full-service custom programs that include monthly email marketing to just email marketing and marketing automation software packages.
We implemented our first integrated cross-platform campaign with SmartTouch® last year that ran across our communities in Austin, Killeen, and Houston. The campaign has resonated with buyers tremendously over the past 12 months and has increased our online and onsite traffic.
Email marketing is still one of our top lead sources and we’ve been able to get more creative and more strategic as technology advances with SmartTouch®.
Connecting with realtors is an important part of our email strategy and SmartTouch® is a tremendous asset for creating effective realtor reengagements and inventory emails.
Leads + CRM + Marketing Automation = More Sales
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