HOME BUILDER & RESIDENTIAL DEVELOPER EMAILS
Homebuyers today are more empowered with information, which means sending them unwanted emails at the wrong time can actually result in the opposite of your desired goal. Our SmartTouch® Interactive real estate email experts produce over 500 real estate marketing emails for home builders and residential developers each year comprising custom programs and different email messaging within each program that is designed to target the homebuyer with the right content at the right time, ensuring engagement and re-engagement through the home buying process.
Each campaign ranges from simple text-based emails or template-based emails to more robust, custom campaigns with landing pages, unique forms, and data collection. All of these services are managed by our in-house experts.
Our approach to real estate email marketing is broken down into several key areas to help home builders and residential developers connect with buyers more effectively. Within each area, campaigns will vary in content and cadence. Main areas include:
Through our research, we have developed a scientific, data-driven, and predictive selling approach to deploying the right cadence of messages per email marketing program. For example, a realtor cadence may be once per month staying top of mind or presenting a special offer. Re-engagement cadence might be three consecutive emails two weeks apart followed by a specific drip nurturing campaign once the lead engages with a sales agent.
This is still, however, just the tip of the iceberg in types of email campaigns and real estate email marketing that you can use to reach your buyers. A great asset and resource to give you a better idea of our expertise in email marketing is the presentation The Good, The Bad & The Staples of Email Marketing presented first at the 2018 International builder’s show and again as an encore webinar.
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