Home Builder and Real Estate Search Engine Optimization

Home builder and real estate search engine optimization (SEO) can be measured in many ways. The first step in measuring real estate SEO success is to understand the goals of the real estate or home builder industry. The best SEO in real estate comes from a deep integration of normal business processes with SEO best practices. Success of optimized content can be measured by how search engines and visitors interact with the content. Although integration is key, our SmartTouch® real estate SEO experts primarily focus on several core metrics; producing qualified traffic, improving the user engagement metrics, conversion from organic traffic, increase rankings for targeted keywords, and overall visibility and health of the site.

Tools we use for SEO measurement include:

• Advanced Web ranking to measure ranking in Google and Bing
• Google keyword tool (Keyword Mapping) for estimated search traffic
• Google Search Console for searches driving traffic and sitemap integration status updates
• Majestic SEO to understand link profiles of existing site and competitors
• Tools (variety) to crawl the site and provide updates on the overall status

Because home builder and real estate SEO services are one component of interactive web development, and often discussed after the original architecture and content development execution, we also perform our unique and proven SmartTouch® SEO site audit to effectively develop keyword strategies. In addition to the site audit, we evaluate several factors when developing and constructing the keyword strategy, including budget, competition, existing SEO equity, market conditions, and absorption schedule. Using these factors we develop what we call your “SEO marketing mix,” just one of our lead generation services. The keyword strategy at its core is about evaluating what drives the highest number of searches and what is winnable based on your budget and your direct competition.

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