Date: Thursday, Feb. 15, 2018
Time: 1 p.m. EST/12 p.m. CST
Duration: 45 Minutes


Robert Cowes
SmartTouch® Interactive
Co-founder and President

Lianne McOuat
McOuat Partnership
Vice President of Strategy &
Client Services

Reserve My Seat

If your email campaigns haven’t been yielding your desired results, don’t wait until halfway through the year to start researching what may be wrong. Join us for this 45-minute presentation with two real estate email marketing experts and get the answers you’re looking for NOW.

That is, should your marketing emails be short and sweet? Personal and direct? Have more images or more copy? The answer isn’t black and white. It will depend on your campaign and the audience. And the results of your future campaigns will depend on if you attend this webinar.

Cut out the bad, keep the good, and never forget the staples of email marketing.

Join Robert Cowes and Lianne McOuat February 15 at 12 p.m. CST:

  • Identify what types of emails to use to achieve a specific purpose.
  • Identify the different types of marketing emails for different audiences.
  • Learn the different types of CTAs and where to place them to gain more engagement.
  • Be confident your emails and your content are reaching your audience.

Can’t Make it Feb. 15?

Don’t sweat it! Register for the live event, and we’ll send you the recording shortly after the presentation.


Lianne McOuat, Vice President of Strategy & Client Services, McOuat Partnership

Lianne McOuat is a strategic marketing professional with 25 years of experience in all facets of branding, promotions, sales and communications in the real estate industry. McOuat Partnership is a Toronto, Ontario-based marketing and advertising firm currently handling over 100 real estate projects with 50+ builder/developer clients in seven Canadian provinces, several US States and the Caribbean. Whether it is low-rise, mid-rise, high rise, master-planned, adult lifestyle, resort/recreational, real estate auctions, retirement or multi-family leasing, Lianne applies her strategic thinking to all aspects of a campaign. McOuat rhymes with "do it" and Lianne embodies a high work ethic, known as a detail oriented professional, who strives for perfection and always exceeds expectations with a "get er done" attitude. The firm offers a full turnkey operation with in-house copywriting, design, social, digital, video and interior design as well as handling accounts in the food and beverage, B2B, hospitality, technology education and promotions industries.



Robert Cowes, Co-founder and President, SmartTouch® Interactive

Robert Cowes is an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 7 years, the lead generation programs have generated over 1 million leads and nurtured over 250,000 prospects that have led to over a 2 billion dollars in sales. With deep expertise and a specialty in interactive marketing and results-driven lead generation campaigns, especially for the real estate industry, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales. Before founding SmartTouch® Interactive, Robert has had a 20-year career focused on developing marketing programs that lead to transactions. He received a BBA in Finance & Marketing from St. Edward’s University and an MBA from Texas State International Business.