AT THE INTERSECTION OF EXPERTISE AND CREATIVITY
At SmartTouch® we are a different kind of marketing agency, one that focuses on your core business, new home sales. Our expertise in new home sales marketing stems from 20+ years working with home builders and real estate developers, developing proven marketing campaigns and data-driven creative strategies built on experience, not guess work. Our engaging and compelling design work and targeted approach speaks directly to potential home buyers, methodically converting them from lead to buyer.
BRANDING & IDENTITY
Aligning your brand to your vision takes center stage. We help you define the right look and messaging to ensure that your marketing tells your story in the most impactful way, and most importantly, enable you to standout in saturated markets. Your brand is your identity, which is why it’s so important to ensure consistency throughout your marketing with imagery, messaging, and storytelling to attract the ideal home buyers to your website, model homes and communities.
MARKETING ASSETS & CONTENT DEVELOPMENT
We focus on the buyer journey, ensuring your marketing content and assets align to how your home buyers engage with your brand to deliver a customized home buying experience while increasing overall conversions. We accomplish this by optimizing landing pages, website UX, UI, social sites, digital campaigns, and more. Each asset is aligned to fully engage the buyer with what our home builder and developer clients offer.
STRATEGY & PLANNING
Setting the appropriate goals and measuring our marketing allows us to be proactive not reactive, helping us to make informed decisions about the direction of our marketing efforts. We leverage our home builder and real estate developer industry experience to outline a strategic plan that provides prescriptive advice and overall direction across all your marketing. Through our careful planning process, you’ll have a clear roadmap that aligns to an overall strategy designed to help you both generate appeal and customer loyalty.
DISCOVERWe listen to understand what makes your business is unique.
ANALYZEWe look at what works in your market to drive the highest conversions.
DESIGNWe develop a marketing strategy to optimally meet your intended goals.
PLAN & PROGRAM
PLAN & PROGRAMWe turn strategy into practice, aligning tactics and executing on our plan.
ADVERTISING & MANAGEMENT
We help you tell your story across every marketing channel. From traditional media to digital marketing, our objective is to help our real developer and home builder clients increase awareness and exposure. Through our years of industry experience and best practices we will help you build and execute a media plan and design the ad creative that attracts current and potential home buyers to deliver the right content at the precise moment to drive higher engagement and conversions.
OPTIMIZATION & REPORTING
Data-driven marketing helps you gain a competitive advantage. Our technology driven marketing is designed to help you optimize your marketing programs and increase your ROI with smart, data-driven decisions. Through our SmartTouch® CRM and Marketing Automation platform we help create transparency for your marketing goals and results with insightful reporting.
CAMPAIGN OPTIMIZATIONWe track, measure and optimize your marketing to drive optimal results..
REPORTINGWe help you gain transparency and share metrics through robust reporting tools.
BUDGET RECONCILIATION & MANAGEMENT