AT THE INTERSECTION OF EXPERTISE AND CREATIVITY

At SmartTouch® we are a different kind of marketing agency, one that focuses on your core business, new home sales. Our expertise in new home sales marketing stems from 20+ years working with home builders and real estate developers, developing proven marketing campaigns and data-driven creative strategies built on experience, not guess work. Our engaging and compelling design work and targeted approach speaks directly to potential home buyers, methodically converting them from lead to buyer.

BRANDING & IDENTITY

Aligning your brand to your vision takes center stage. We help you define the right look and messaging to ensure that your marketing tells your story in the most impactful way, and most importantly, enable you to standout in saturated markets. Your brand is your identity, which is why it’s so important to ensure consistency throughout your marketing with imagery, messaging, and storytelling to attract the ideal home buyers to your website, model homes and communities.

1165
LOCATION
Bee Cave, Texas
TYPE
Private Ranch Preservation Community: 930 acres with 33 Twenty Acre + Ranchettes
RELATIONSHIP
Agency of Record
SINCE
2019
1220
LOCATION
Leander, Texas
TYPE
#1 Custom Home Builder in Austin Area (100+ homes per year)
RELATIONSHIP
Digital Marketing
SINCE
2013
1175
LOCATION
Manvel, Texas
TYPE
1000 Acre Master Plan with 2000+ Homes & Mix Use
RELATIONSHIP
Agency of Record
SINCE
2020
1145
LOCATION
Austin, Texas & Oxford, Mississippi
TYPE
New Home Builder & Community Developer with operations in Texas and Mississippi (400+ Homes)
RELATIONSHIP
Agency of Record
SINCE
2013-2016, 2018-Current

MARKETING ASSETS & CONTENT DEVELOPMENT

We focus on the buyer journey, ensuring your marketing content and assets align to how your home buyers engage with your brand to deliver a customized home buying experience while increasing overall conversions. We accomplish this by optimizing landing pages, website UX, UI, social sites, digital campaigns, and more. Each asset is aligned to fully engage the buyer with what our home builder and developer clients offer.

1159
LOCATION
McAllen, Texas
TYPE
#1 Builder & Community Developer in South Texas (400+ Homes Annually)
RELATIONSHIP
Agency of Record 2014-2020 & Current Website Development Firm
SINCE
2014
1273
LOCATION
Rockport, TX
TYPE
Masterplan Waterfront Coastal Community with Mix Use
RELATIONSHIP
Digital Marketing
SINCE
2013-2017, 2020-Current
13203
LOCATION
Gettysburg, PA
TYPE
55+ Master planned Community 800 Acres with 2000 Homes
RELATIONSHIP
Agency of Record
SINCE
2021
1173
LOCATION
Georgetown, Texas
TYPE
755 Acre Master Plan Community with 2000+ Homes & Mix Use
RELATIONSHIP
Agency of Record
SINCE
2020

BUILD A STRONG DIGITAL FOUNDATION
FOR YOUR SALES GROWTH.

STRATEGY & PLANNING

Setting the appropriate goals and measuring our marketing allows us to be proactive not reactive, helping us to make informed decisions about the direction of our marketing efforts. We leverage our home builder and real estate developer industry experience to outline a strategic plan that provides prescriptive advice and overall direction across all your marketing. Through our careful planning process, you’ll have a clear roadmap that aligns to an overall strategy designed to help you both generate appeal and customer loyalty.

DISCOVER

DISCOVER

We listen to understand what makes your business is unique.
ANALYZE

ANALYZE

We look at what works in your market to drive the highest conversions.
DESIGN

DESIGN

We develop a marketing strategy to optimally meet your intended goals.
PLAN & PROGRAM

PLAN & PROGRAM

We turn strategy into practice, aligning tactics and executing on our plan.

ADVERTISING & MANAGEMENT

We help you tell your story across every marketing channel. From traditional media to digital marketing, our objective is to help our real developer and home builder clients increase awareness and exposure. Through our years of industry experience and best practices we will help you build and execute a media plan and design the ad creative that attracts current and potential home buyers to deliver the right content at the precise moment to drive higher engagement and conversions.

1167
LOCATION
New Braunfels, Texas
TYPE
700 Acre Masterplan Mix User Community (1600 Homes)
RELATIONSHIP
Agency of Record
SINCE
2017
1175
LOCATION
Manvel, Texas
TYPE
1000 Acre Master Plan with 2000+ Homes & Mix Use
RELATIONSHIP
Agency of Record
SINCE
2020
1171
LOCATION
New Braunfels, Texas
TYPE
3500 Acre Masterplan Mix User Community (4000 Homes)
RELATIONSHIP
Agency of Record
SINCE
2016
1173
LOCATION
Georgetown, Texas
TYPE
755 Acre Master Plan Community with 2000+ Homes & Mix Use
RELATIONSHIP
Agency of Record
SINCE
2020

OPTIMIZATION & REPORTING

Data-driven marketing helps you gain a competitive advantage. Our technology driven marketing is designed to help you optimize your marketing programs and increase your ROI with smart, data-driven decisions. Through our SmartTouch® CRM and Marketing Automation platform we help create transparency for your marketing goals and results with insightful reporting.

CAMPAIGN OPTIMIZATION

CAMPAIGN OPTIMIZATION

We track, measure and optimize your marketing to drive optimal results..
REPORTING

REPORTING

We help you gain transparency and share metrics through robust reporting tools.
BUDGET RECONCILIATION & MANAGEMENT

BUDGET RECONCILIATION & MANAGEMENT

We help you manage and reconcile your marketing budget to fully understand your ROI.