5 Ways Builders Can Use Email to Effectively Reach Realtors – and the Easy Way to Do It!

November 12, 2015

5 Ways Builders Can Use Email to Effectively Reach Realtors – and the Easy Way to Do It!

Even in today’s world of instant information, over half of builder sales are the result of realtor referrals. Communicate with local realtors and multiply your sales force – and property sales – exponentially.

For builders that want to keep their homes “top of mind” with realtors, sending out occasional email campaigns is an effective (and economical) way to keep in touch.

We’ve identified five types of email messages that realtors love to get from builders.

In this post, we show you examples of each type of message and tell you how to access a list of realtors for your local area.

1. About Your Community

Don’t assume that realtors know all there is to know about your community. Create an email campaign that features the highlights of your community and the homes available there. (Click on image to enlarge.)

Realtor Emails - Saratoga About Community

2. Available Inventory

Another helpful type of email communication is to send regular inventory emails that showcase available inventory. Here are two examples. (Click on image to enlarge.)

Realtor Emails - Scott Felder Inventory 1


Realtor Emails - Sitterle Inventory Email



3.Home of the Week

Another way to create interest each week is to feature a home of the week that realtors can share with their contacts. (Click on image to enlarge.)

Realtor Emails - Giddens Homes Home of the Week


4.Realtor incentives

Do you have a realtor incentive special going on? Don’t assume realtors know. Use email to get the word out. (Click on image to enlarge.)

Realtor Emails - Rendition realtor incentive

5.Realtor Events

Finally, use email to invite realtors to your events. (Click on image to enlarge.)

Realtor Emails - Sitterle realtor event

The Easy Way to Send Email Campaigns to Realtors

SmartTouch Interactive has made email marketing to realtors easy.

  • You can use your own realtor list or you can use our realtor list.
  • We can do it for you or you can do it yourself!

Here’s How:

DIY Option – Send unlimited email campaigns for $500/month

  • We’ll set you up with a SmartTouch account
  • We’ll load the realtor list for your chosen location(s)
  • You use your own creative or use one of our 15+ templates
  • You send unlimited email campaigns to the list
  • Get real-time notifications when realtors respond

Done-for-You Option for $500/month – Choose Between:

  • Option 1: We’ll do one custom campaign design for you and mail for you
  • Option 2: We’ll create one weekly inventory campaign template for you
    • Do Both for $750/month
  • We’ll send the email blast four times throughout the month
  • To the realtor list of your chosen location(s)
  • Get real-time notifications when realtors respond

Click here to learn more or call 512-582-5900.




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National Association of Home Builders
Texas Association of Builders

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