PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate PPC campaigns can be a lot of time-consuming legwork upfront. But the good thing about working with a real estate focused agency is we can cut out months of optimizations from the start by leveraging …
Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX 2019 – The Digital Transformation Summit for the Real Estate Industry hosted by BDX and MAX Awards 2019 – Sales & Marketing Excellence Awards hosted by The HBA of Great Austin’s Sales and Marketing Council …
Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data that we bring to the table. We’re firm believers that great looking/sounding campaigns aren’t actually great campaigns without the data and performance to back them up. That’s why “presenting” on real estate marketing is this …
A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin Sales & Marketing Council office, Robert Cowes (SmartTouch®’s President and CEO) and Shant Samtani (Sales Manager of Esperanza Homes) presented to a room of Marketing and Sales professionals about the importance of integrating their teams …
Real Estate Marketing and Lead Generation Agency Makes the Short List for Five 2019 MAX Awards Categories Austin, TX – April 23, 2019 – SmartTouch® Interactive, a digital real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company, today announced their five finalist positions for the 2019 Home Builders Association of …
Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson that came out of this week for the SmartTouch® team was reaffirming the homebuyer into our campaign strategy and our thought process. The homebuyer’s process is so unique, that we called in an expert to …
Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase for a while and is really the backbone of content marketing. This week’s Week in Review will touch on just that as we share: Sonador Trails Website Launch of Completed Spanish Version SmartTouch® Interactive Server …
Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make small updates to your current website like patches on a leaky pipe. Invest in a new website despite the expense. This can take up to a year to develop and means you’re still missing out …
Real Estate Industry Click-Through Rates Why are benchmark click-through rates so important? It’s how PPC experts and newbies know they’re doing a good job. Different companies may set their own goal benchmarks, but if you’re just starting out and need a number to measure yourself against, go for the industry benchmark. Good click-through rates for …
We’ve added new CRM features to our Tours by Contact Reports in our real estate lead nurturing CRM/Marketing Automation software SmartTouch® NexGen! Important CRM features in Tours by Contact Report New features have been added to the Tours by Contact report including the First Lead Source column right after the Life Cycle Stage column. …
