Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home Buyers Shop and Purchase New Homes Austin, TX – March 10, 2020 – SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company today announced the …

This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of  SmartTouch® Interactive got the chance to visit beautiful Esperanza Homes in McAllen, Texas. The team met for a quarterly review and got to see some of Esperanza’s communities while there. It’s always great to meet with our amazing clients and see …

Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to view the progress of their new community Morning Ridge. While there they also presented a quarterly sales and marketing performance review.    About SmartTouch® Interactive SmartTouch® Interactive is the only marketing agency focused on real …

We often have a perception about how a certain campaign should work, and then we’re told no by our marketing partners, vendors and even sales reps. This session explores the misconceptions of homebuyer geofencing. Can you target an entire street? Can you target the town square? You can, but the question you should be asking …

You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with many pages and endless details for it to be a lead generation machine. In reality, your web presence should depend upon your community and operational needs. For some, this may require a 100-page website to …

  Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. Niche marketing has become the now and will continue to be the future of home sales; however, many of the tactics associated with niche marketing are still in the trial and error period. As …

National unemployment is at an all-time low, and the housing industry is trending up with more home starts steadily increasing year over year. In light of this, marketing new homes in 2020 is going to be an exciting challenge in terms of opportunities and helping our clients get found online. Kicking off the new decade, …

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company today announced the general availability of the new SmartTouch® NexGen Mobile App, along with several new key enhancements to its award-winning SmartTouch® NexGen CRM & Marketing Automation Platform. SmartTouch® is the first CRM …

December is always a short month for our boutique, new home builder marketing agency as we take time off for the holidays and to recharge, but that doesn’t mean it’s a slow month!   January is a busy time for the home building industry and a lot of that prep work is done in December. …

Austin, TX –  December 11, 2019 – SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company today announced the SmartTouch® President and CEO, Robert Cowes, and Vice President Client Services, Tanner Ross, will present multiple sessions alongside fellow industry thought leaders, Dennis O’Neil, President, O’Neil Interactive, Inc., Ivelys Tavarez, Director …