Alan Daniel, CEO of SmartTouch Interactive Participates in Marketing Automation Round Table at the Texas E-Marketing Summit

October 24, 2011

This past Thursday, October 20th, Alan Daniel, CEO of Smarttouch Interactive participated in the Marketing Automation round table at the Texas E-Marketing Summit. The Texas E-Marketing Summit is an interactive marketing showcase within Innotech – The Business & Technology Innovation Conference & Expo.  Alan was invited to discuss in a round table discussion with Kathy Mandelstein, Director of WW Demand Programs, Web & Events, IBM Collaboration Solutions & Social Business &  Joel Granoff, SR. Director, SAP.

Alan entertained questions on the lead nurturing process with marketing automation technology analyzing the chart below.


Leads + CRM + Marketing Automation = More Sales

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