Alan Daniel, SmartTouch Interactive CEO, to Speak at the NAHB International Builders Show

January 20, 2014

Austin, Texas Company, SmartTouchInteractive to Share Mobile Sales and Marketing Expertise at World’s Largest Annual Light Construction Event

Austin, TX – January 21, 2014 SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that Alan Daniel, CEO and Co-Founder, SmartTouch will co-present with fellow builder marketing expert, Lianne McOuat, Vice President Client Services, McOuat Partnership at the upcoming NAHB International Builders’ Show.

Alan and Lianne will present an interactive discussion focused on understanding how buyers are changing the way they search and find custom and volume home builders and how home builders are missing the opportunity to more easily connect with future customers. The session, “Mobile Apps are Changing Everything: Strategies for Connecting with Prospective Buyers,” will take place on February 6, 2014, 10:00AM in South 227 at the Las Vegas Convention Center. Attendees will leave with the knowledge of the 12 most important, must-see mobile apps of 2014 and the secrets to connecting with prospective new home buyers using these tools.

Lianne McOuat is a strategic marketing professional with over 20 years of experience in all facets of branding, promotions and communications. As the manager of a twelve-person Account Service team at McOuat Partnership, a Markham, Ontario based marketing and advertising firm with over 25 team members, she has successfully managed over 500 real estate project launches and currently manages over 100 projects with 40 of Canada’s most prominent builder/developers.

“We chose to discuss and speak on mobile applications, because they are literally changing the way real estate developers, builders, and brokers think about connecting with buyers. Our clients and the SmartTouch marketing and technology team realize that buyers are all mobile, so the applications and advertising options that help us connect with buyers on the go are crucial to accelerating new home sales.”

Alan Daniel is an accomplished entrepreneur and sales and marketing specialist with more than 15 years serving industries such as banking, television, and real estate. Before co-founding SmartTouch and launching the company’s flagship product, SmartTouch CRM, Alan was an executive with, helping to triple its business by introducing the power of technology licensing and content syndication. Alan presented at the NAHB International Builders Show 2013.

About NAHB

The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country.

About SmartTouch Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and a lead management system, SmartTouch Platform. The SmartTouch team’s expertise in lead generation and online marketing programs help firms that require a multi-touch sales cycle to create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch,


Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
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Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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