Build to Rent Marketing: Branding, Story-Telling and Engaging Content
March 27, 2024
As the real estate market continues to undergo transformation, build to rent (BTR) communities have emerged as a unique opportunity …
Author: smarttouch Archive
SEO Strategy & Web Optimization for Home Builders
February 6, 2024
Whether they’ve been an established name for years or are just entering the real estate market, home builders face the …
Unleashing the Power of Digital Marketing for Build-to-Rent Communities
January 18, 2024
As the continuing surge in demand for both single and multi‑family rental properties creates new challenges and new opportunities in …
Expert Series: Overcoming the Biggest Marketing Challenges for New Home Builders
November 15, 2023
In the dynamic landscape of the real estate market, home builders face the constant challenge of adapting to changing trends. …
SmartTouch® Interactive Wins 2022 Max Award From The Home Builders Association Of Greater Austin
June 28, 2022
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …
SmartTouch® Interactive Amps Up the SmartTouch® NexGen CRM and Marketing Platform with New Home Appointment Management and QR Code Marketing Features
May 10, 2022
Austin, TX – May 9th, 2022 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing …
SmartTouch® Team Visits Client To Review Quarterly Reports and Advancements
August 12, 2021
This week we met with Erika Ramon, the Marketing Manager for Crown Community at Meyer Ranch. Our leadership team spent …
SmartTouch® Launches Three New Websites For Residential Real Estate Projects
August 10, 2021
Austin, TX – August 10, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, …
SmartTouch® reflects on a successful Panama-Texas Business Summit
July 29, 2021
SmartTouch Interactive Team members, Account Executive, Michelle Kana, & Art Director, Bruno Sanchez, participated in the inaugural Texas Panama Business …
SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III TO PARTICIPATE IN THE INAUGURAL PANAMÁ TEXAS BUSINESS SUMMIT® 2021
July 23, 2021
Austin, TX – July 23, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
STI Reviews Quarterly Results With Client Blackburn Homes
July 22, 2021
The STI team had a great QMR and lunch together reviewing quarterly results with Blackburn Homes yesterday. We were delighted …
SmartTouch® Interactive Wins Five Texas Association of Builders 2021 Star Awards
July 20, 2021
Austin, TX – July 20, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
SmartTouch® Interactive Wins Seven 2021 MAX Awards from the Home Builders Association of Greater Austin
June 30, 2021
Austin, TX – July 1, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
Robert Cowes, President & CEO, SmartTouch Interactive Takes Full Ownership of Company
June 8, 2021
Austin, TX – June 8, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
SmartTouch® Interactive Best of 2020 – Esperanza Homes – Best Website
May 17, 2021
It’s finally here! The big unveiling of our #1 spotlight from our Best of 2020 success stories. This week we’re …
SmartTouch® Interactive Best of 2020 – Wolf Ranch by Hillwood – Best Realtor Program
May 6, 2021
It’s almost a wrap on our Best of 2020 success stories. This week we’re sharing one more top‑performing program with …
SmartTouch® Interactive Visits Pomona
May 5, 2021
This week Robert Cowes, Michelle Kana, Maddie Suhling, Karina Saucedo, and Eric Sims of SmartTouch® Interactive visited the beautiful Pomona …
SmartTouch® Interactive Visits Wolf Ranch
April 30, 2021
This week Robert Cowes, Sarah Callaway, Maddie Suhling, and Eric Sims of SmartTouch® Interactive visited the stunning Wolf Ranch in …
SmartTouch® Interactive Visits Meyer Ranch
April 28, 2021
This week Robert Cowes, Michelle Kana, Maddie Suhling, and Eric Sims of SmartTouch® Interactive took a trip out to visit …
SmartTouch® Interactive Best of 2020 – Masonwood Best Brand Continuity
April 13, 2021
The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …
SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity
March 29, 2021
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …
SmartTouch® Interactive Best of 2020 – Bentsen Palm Best Email Marketing
March 11, 2021
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …
SmartTouch® Interactive Best of 2020 – Preservation Ranch Distinctive Logo Design
February 26, 2021
Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …
SmartTouch® Interactive Best of 2020 – Top Driving Social Media Campaign
February 25, 2021
Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …
SmartTouch® Interactive Best of 2020 – Preservation Ranch Knockout Signage
February 4, 2021
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …
SmartTouch® Interactive Best of 2020 – Wolf Ranch Pivots to Virtual Model Park
January 27, 2021
In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …
SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council
January 20, 2021
Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …
SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations
November 12, 2020
Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …
SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal
October 27, 2020
We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …
SmartTouch® Interactive Launches Three New Real Estate Developer and Home Builder Websites
October 14, 2020
Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …
Top Five Things to Know About SEO for Home Builders and Developers
September 30, 2020
Why Is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is …
SmartTouch® Interactive Sponsors TecHome Builder Online Summit 2020
September 23, 2020
SmartTouch® Interactive announced today they are sponsoring the upcoming TecHome Builder Online Summit taking place September 29‑30, 2020. By sponsoring …
Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations
September 2, 2020
SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …
10 Facebook Post Ideas For Home Builders & Developers
August 25, 2020
There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …
SmartTouch® Interactive Wins Six Texas Association of Builders Star Awards 2020
July 30, 2020
Leading Home Builder and Real Estate Developer Marketing Agency Wins Multiple Awards for Creative Design, Digital Programs and Associate of …
Watch the 2020 Star Awards Virtual Event on July 23
July 22, 2020
SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …
Hillwood Communities, a Perot Company, Engages SmartTouch® Interactive for Strategic Marketing Services and SmartTouch NexGen CRM for Two Key Properties
July 20, 2020
Leading residential developer, Hillwood Communities selects SmartTouch® Interactive for comprehensive marketing strategy, planning and execution and managed CRM services for …
SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform
June 24, 2020
Austin, TX – June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
SmartTouch Announces Preservation Ranch Official Brand Launch
May 19, 2020
Unique Luxury Conservation Ranch community minutes from Austin, leverages the expertise of award‑winning real estate marketing agency for comprehensive marketing …
SmartTouch® Interactive CEO, Robert Cowes Launches New Book, All Lines In
March 11, 2020
Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home …
SmartTouch® Interactive Takes a Trip to Esperanza Homes
February 21, 2020
This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of SmartTouch® Interactive got the chance to …
SmartTouch® Interactive Visits Cavender Homes
February 13, 2020
Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …
The Misconceptions & Best Practices of Homebuyer Geofencing
February 5, 2020
We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …
Right-Sizing Your Website for Your Specific Needs
You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with …
Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers
Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. …
SmartTouch® Month in Review | Marketing New Homes in 2020
January 31, 2020
National unemployment is at an all‑time low, and the housing industry is trending up with more home starts steadily increasing …
SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech
January 22, 2020
Austin, TX – January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …
SmartTouch® Month in Review | New Home Builder Marketing Agency
December 31, 2019
December is always a short month for our boutique, new home builder marketing agency as we take time off for …
SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present at NAHB International Builders’ Show®2020
December 11, 2019
Austin, TX – December 11, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
SmartTouch® Month in Review | Home Builder & Condo CRM App
November 30, 2019
November was one for the records at our home builder marketing agency as we officially launched the first to market …
SmartTouch® Interactive Visits Atlanta
November 22, 2019
Robert Cowes and Tanner Ross of SmartTouch® Interactive headed to Atlanta, to meet with Ansley Atlanta’s Director of Marketing, Inga …
SmartTouch® Interactive Launches Home Builder Industry First with a New Mobile App for the Award-Winning NexGen Platform
November 21, 2019
Austin, TX – November 21, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation …
SmartTouch® Month in Review | Quarterly Reports & Seeing Double
October 31, 2019
End of the quarter is a busy month for any company, but the end of Q3 always offers a …
Esperanza Homes Uses SmartTouch NexGen to Drive Accountability
October 25, 2019
Team members at SmartTouch Interactive headed to McAllen, TX to participate in an in‑person quarterly meeting with Rhodes Enterprises where …
SmartTouch® Month in Review | Behind the Scenes of a Real Estate Marketing Agency
September 30, 2019
September was another busy month in the world of SmartTouch® Interactive. Not only did we generate leads and connect home‑buyers …
SmartTouch® Interactive Makes Top Austin-Area Ethnic Minority-Owned Business List for the Second Year in a Row
September 25, 2019
Austin, TX – September 25, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …
SmartTouch® Month in Review | No Rest for an Austin Real Estate Marketing Agency
August 31, 2019
August was a full month for our Austin‑based real estate marketing agency. The team traveled to Oxford, Mississippi and Leander, …
SmartTouch® Interactive Wins Five Star Awards at the Texas Association of Builders 26th Anniversary Ceremony
August 15, 2019
Austin, TX – August 15, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …
SmartTouch® Is Awarded 5 TAB Star Awards in 2019
Austin, TX – August 15, 2019 – The Texas Association of Builders (TAB) held their 26th Star Awards Celebration at …
SmartTouch® Interactive Finals for 2019 Star Awards Presented by the Texas Association of Builders
May 28, 2019
Award‑winning real estate marketing agency to attend Star Awards Celebration in Grapevine, Texas, August 8, 2019 Austin, TX – May …
SmartTouch® Week in Review | Pinterest Ads & PPC for Real Estate
May 10, 2019
PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …
SmartTouch® Week in Review | DCX 2019 & MAX Awards 2019
May 6, 2019
Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …
SmartTouch® Week in Review | Presenting on Real Estate Marketing
April 26, 2019
Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data …
Integrating Sales and Marketing to Create a Conversion Driven Culture
April 25, 2019
A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …
SmartTouch® Interactive is a Finalist for Austin HBA MAX Awards for the 7th Year in a Row
April 23, 2019
Real Estate Marketing and Lead Generation Agency Makes the Short List for Five 2019 MAX Awards Categories Austin, TX – …
SmartTouch® Week In Review | Integrating Marketing, Sales, and the Homebuyer
April 12, 2019
Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson …
SmartTouch® Week in Review | Developing Your Content for Your Audience
April 5, 2019
Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …
Affordable Home Builder Websites: The Microsite Explained
April 1, 2019
Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make …
SmartTouch® Week In Review | Surpassing CTR Benchmarks & Launching New Websites!
March 29, 2019
Real Estate Industry Click‑Through Rates Why are benchmark click‑through rates so important? It’s how PPC experts and newbies know they’re …
SmartTouch® Week in Review | Tours by Contact Report & March Madness!
March 22, 2019
We’ve added new CRM features to our Tours by Contact Reports in our real estate lead nurturing CRM/Marketing Automation software …
SmartTouch® Week In Review | Facebook Challenges & Interactive Floor Plan Kiosks
March 15, 2019
Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …
SmartTouch® Week in Review | Website Mortgage Calculators and Cool Hero Video
March 9, 2019
For our first SmartTouch® Week in Review, we’re sharing two custom home builder mortgage calculators and a unique execution to …
International Builders’ Show 2019 – Education Sessions that Will Change Your Builder Marketing Strategy
March 4, 2019
Over 50,000 real estate professionals come together each year at the International Builders’ Show to tour the exhibits and stay …
Best Home Builder Marketing Emails to Send in 2019
February 28, 2019
Updated for 2022 Click Here! Home builder marketing emails are evolving faster than ever. These best home builder marketing emails …
SmartTouch® Interactive Appoints Vice President of Client Services
February 7, 2019
Under new VP, Client Services will now comprise the Account Services, Digital Marketing, and Implementation & Support departments into one …
Launching a Community – Strategic Real Estate Marketing
January 28, 2019
A strategic marketing plan for launching a community or master‑planned development starts at least a year before the actual grand …
SmartTouch® Interactive Integrates with NterNow to Capture More Buyers
January 25, 2019
Home builders and developers can easily capture, aggregate, and follow up with homebuyer and Realtor tours when they partner with …
SmartTouch® Interactive Develops Lead Gen Marketing Programs for Randolph Todd Development
January 16, 2019
Partnering with White Hat and Anderson Hanson Blanton, SmartTouch® to focus on tracking and tactical execution of digital strategy …
Digital Real Estate Marketing Agencies and Their Connection to More Sales
January 11, 2019
Marketing a pair of comfortable workout pants, a software suite, or even a new car is nothing compared to the …
Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show®
January 8, 2019
SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present with Dave Miles, Milesbrand, and Joel Cox, Strategus Austin, TX …
SmartTouch® Interactive Releases 2nd-Generation 3rd Party Acquisition Email Service: Prospector
January 3, 2019
Home Builders and Residential Developers can reach a wealth of prospective buyers in major markets throughout the US Austin, …
Best of Home Building Marketing Tactics, Creative, and Tips in 2018
December 24, 2018
Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home …
The Best Time of Year to Capture Homebuyer Leads
December 11, 2018
The Best Day of the Year to Capture Homebuyer Leads is December 26th We’re not kidding. It’s the most wonderful …
Black Friday shopping? Shop geofencing tool for more tours.
November 19, 2018
As you’re out doing your Black Friday shopping, be thinking about how you can make a steal for tours in …
SmartTouch® CEO Attends Deerbrooke Amenity Center Groundbreaking
November 9, 2018
SmartTouch® CEO, Robert Cowes, attended the groundbreaking of the Deerbrooke amenity center in Leander, TX on November 8, 2018. Located …
10 Facebook Post Ideas For Home Builders & Developers
October 24, 2018
(updated for 2020) click to view the updated article here. There are two reasons why you may have …
Measuring Your Digital Real Estate Marketing ROI
October 10, 2018
Why you should read this article: Learn how to measure your digital real estate marketing ROI through tracking the correct …
SmartTouch® Interactive Ranked #14 in Austin Business Journal’s Top Ethnic Minority-Owned Business
September 24, 2018
ABJ THe List: Top Austin‑Area Ethnic Minority‑Owned Businesses The Austin Business Journal Vol. 38, No. 33 dispersed on Sept …
An Answer to the Age-Old Question: How Often Should I Update My Real Estate Website?
September 18, 2018
Just how often should you update your real estate website? Depending on who you ask, the life of a modern …
SmartTouch® Interactive Appoints Robert Cowes as President and Chief Executive Officer
August 28, 2018
Austin, TX – August 28, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing …
SmartTouch® Interactive Wins Eight Star Awards at the Texas Association of Builders 25th Anniversary Ceremony
August 21, 2018
Real Estate Marketing Experts Attend TAB Star Awards – Now Receiving Over 50 Industry Awards Austin, TX – August 21, …
SmartTouch® Is Awarded 8 TAB Star Awards in 2018
August 20, 2018
Real Estate Marketing Awards: Texas Association of Builders Star Awards The Texas Association of Builders (TAB) held their 25th Anniversary …
TAB Has Announced The 2018 Star Awards Winners!
August 13, 2018
2018 Star Awards Winners The Texas Association of Builders hosted their annual Star Awards celebration last Thursday, August 9th, at …
SmartTouch® Interactive Expands Real Estate Marketing Team
July 24, 2018
Real estate digital marketing agency adds 3 new marketing experts to further serve their clientele. Austin, TX – July 24, …
Unique Real Estate Marketing Ideas You Never Thought Of
July 17, 2018
You may have noticed the image above of the five light bulbs. All are lit, symbolizing great ideas, but only …
SmartTouch® Interactive Officially Introduces Homebuyer Geofencing Solution at PCBC: SmartTouch® Geo
June 26, 2018
SmartTouch® Geo uses the technology homebuyers take with them everywhere to target in‑market buyers and drive more onsite tours. Austin, …
Get Tweeting: Twitter for Real Estate Marketing
June 19, 2018
How to Use Twitter for Real Estate Marketing Effectively using Twitter for real estate marketing will depend upon if you’re …
SmartTouch® Interactive Finals for 12 TAB Star Awards to be Announced at the 25th Anniversary Ceremony
June 5, 2018
Building industry experts to join the 25thAnniversary of the Texas Association of Builders Star Awards Ceremony, August 9th Austin, TX …
Real Estate Facebook Marketing: A Worthy 10-Minute Read
June 1, 2018
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
2018 Star Awards Finalists Announced
May 31, 2018
12‑Time Finalist & Award‑Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining …