Blackburn Communities Hires SmartTouch Interactive for Complete Sales and Marketing Software and Services for the Community Launch of The Preserve at Mayfield Ranch

December 17, 2012

SmartTouch Develops Brand Identity and Website for New Round Rock Homes Master Planned Community

Austin, TX – December 18, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, announced today that Blackburn Communities selected SmartTouch Interactive as its agency of record and to use the SmartTouch Platform for all of its marketing efforts surrounding the launch and ongoing promotions of their new community, The Preserve at Mayfield Ranch.

Blackburn Communities has also employed the SmartTouch team to develop the The Preserve at Mayfield Ranch’s brand identity, all marketing collateral and the website, as well as provide consulting and guidance on go to market strategies.  The Preserve website will launch later this month along with several lead generation programs to drive new round rock homes sales.

“We chose to work with the SmartTouch Interactive team because of the company’s extensive real estate marketing experience and their impeccable references,” said Chris Wales, Director of Sales and Marketing for Blackburn Communities.  “It is evident that the SmartTouch organization has made a key difference in helping several area builders reach and exceed key sales growth goals.”

The Preserve at Mayfield Ranch is a new gated, master-planned community featuring an urban lifestyle and modern home designs just twenty minutes from Downtown Austin in the highly coveted Round Rock Mayfield neighborhood.   Located at the intersections of highways 1431 and I-35, The Preserve is easily accessible and literally at the crossroads of three of the fastest growing cities in Central Texas, Round Rock, Cedar Park and Georgetown.   The community is being developed by Blackburn Communities, a well-known and respected real estate development company with extensive success in the Southern United States.

David Blackburn, President of Blackburn Communities, commented, “Few marketing and sales agencies can claim such an impressive track record as the SmartTouch Interactive group.  Based on their digital marketing recommendations, we’ve already begun building an extensive database of potential buyers.”

“We are thrilled to help launch this exciting new community and build integrated sales and marketing programs that leverage proven lead generation programs and marketing strategies to increase new home sales,” said Robert Cowes, President and Founder of SmartTouch Interactive.

About Blackburn Communities

Blackburn Communities is a real estate development company and builder with extensive experience in the development of master planned communities, senior housing, and student housing throughout the Southern United States.  With each community developed, Blackburn Communities provides innovative designs in superior locations with exceptional craftsmanship and customer service at a remarkable price.

Blackburn Communities recently successfully completed and sold out the Oaks at Wildwood development in Georgetown, Texas; which was recognized as the Community of the Year for the Greater Austin Area in both 2009 and 2010 by the National Association of Home Builders.


Chris Wales
Sales Director
The Preserve at Mayfield Ranch

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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