Brohn Homes Signs with SmartTouch Interactive For Its New Real Estate Marketing Agency and to Provide Real Estate Marketing Automation

January 24, 2012

Growing New Homes Austin and New Homes San Antonio Builder Gears Up to Launch New Website Integrated with Real Estate CRM and Marketing Automation Platform

SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and CRM software and services company, today announced that Brohn Homes, the well-respected New Austin Homes and New San Antonio Homes builder, has selected SmartTouch Interactive as its agency of record to improve its marketing prowess.

“I have tremendous admiration for the Brohn Homes operation”

“We chose to work with the SmartTouch team, because we wanted to work with the best,” said Aaron Boenig, Principal and Founder of Brohn Homes. “The SmartTouch team’s experience and deep understanding of the real estate market and proven sales and marketing performance, accountability, and results while delivering a great customer experience make them second to none in our industry.”

Brohn Homes will deploy the integrated SmartTouch Marketing Automation and SmartTouch CRM solutions and interactive lead generation programs as well as leverage the companies’ deep real estate marketing expertise to execute a digital marketing conversion strategy that will improve the effectiveness of Brohn Homes’ email marketing and website. The SmartTouch team will be redesigning the Brohn Homes website, developing and implementing email marketing campaigns, an SEO strategy, search engine marketing and interactive media listings management as part of the digital marketing programs.

“I have tremendous admiration for the Brohn Homes operation,” said Robert Cowes, President and Founder, SmartTouch Interactive. “Their commitment to quality and integrity is apparent in every aspect of the business; from the elegant design of the homes they build that maximize every available square foot to create smart living spaces to the way the sales team engages personally with each and every customer. We are delighted to have the opportunity to work with the Brohn Homes team.”

“Since founding Brohn Homes in 2002, we have been very successful growing our business organically,” said Adam Boenig, Principal and Founder, Brohn Homes. “As we began to expand the number of active communities we build in Austin, Cedar Park and San Antonio, we knew the time had come to take our marketing efforts to the next level. The SmartTouch team is a bit of anomaly, having both the marketing and real estate expertise that we needed. I look forward to seeing strong results from this team.”

“As a marketing agency and software services organization with a deep background in real estate as well as extensive experience in the markets Brohn Homes serves, our team is uniquely positioned to help, much more so than working with a traditional agency,” said Cowes.

About Brohn Homes

Founded by and for Central Texans, Brohn Homes is single handedly redefining home building from Austin to San Antonio. With over 25 years of combined experience, the company has established a reputation for building luxury homes in some of the hill country’s most sought-after locations. Brohn Homes combines craftsman quality and attention to detail with efficient processes and innovation to create a superior product and tremendous value for our customers. As we expanded into multiple markets over the years, maintaining the integrity of our product, regardless of size or commodity, has remained our guiding principle.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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