Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson that came out of this week for the SmartTouch® team was reaffirming the homebuyer into our campaign strategy and our thought process. The homebuyer’s process is so unique, that we called in an expert to …

Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase for a while and is really the backbone of content marketing. This week’s Week in Review will touch on just that as we share: Sonador Trails Website Launch of Completed Spanish Version SmartTouch® Interactive Server …

Over 50,000 real estate professionals come together each year at the International Builders’ Show to tour the exhibits and stay ahead of industry trends. The NAHB’s 2019 International Builders’ Show featured a number of education sessions from home design updates to innovative marketing and sales tactics. Robert Cowes, President and CEO of SmartTouch® Interactive, and Tanner Ross, …

Real Estate Marketing Awards: Texas Association of Builders Star Awards The Texas Association of Builders (TAB) held their 25th Anniversary Star Awards celebration at the Hilton Anatole in Dallas on August 9th. Held in conjunction with the 2-day Sunbelt Builders show, the Texas Star Awards brings together acclaimed and talented builders, architects, remodelers, and Sales …

Building industry experts to join the 25thAnniversary of the Texas Association of Builders Star Awards Ceremony, August 9th Austin, TX – June 5, 2018 –SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, announces their 12 finalist positions for the 25thAnniversary of the Texas Association of Builders (TAB) …

12-Time Finalist & Award-Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining the 25th Anniversary of the TAB Star Awards as a 12-time Star Awards finalist in 4 marketing categories: Best Email Message, Best Online Advertisement, Best Social Media Marketing Program, and Best Special Promotion. The awards …

[Read Original Press Release] The HBA of Greater Austin’s Sales and Marketing Excellence Awards (2018 MAX Awards) is one of the most anticipated events in the area and one of the most prestigious awards for Austin home builders, developers, and associate sales and marketing members. The event is held annually and recognizes the marketing, product, …

SmartTouch® Interactive is Recognized for Industry Lead Generation and Creative Marketing Campaigns Austin, TX – March 14, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced their finalist positions for the 2018 Home Builders Association of Greater Austin’s Sales and Marketing Excellence …

The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International Builders’ Show®  “The Good, The Bad & The Staples of Email Marketing” presented by Robert Cowes and Lianne McOuat      Austin, TX –  December 20, 2017 – SmartTouch® Interactive, an interactive real estate marketing …

Maximize Your Online Presence & Capture New Home Seekers    Last Wednesday and Thursday, Robert Cowes and Sarah Cook presented what makes NewHomesDirectory.com different from other online directories and how combining it with SmartTouch®’s strategic landing pages that capture leads and the CRM SmartTouch® Nexgen that nurtures them to sale is a winning combination! Sarah Cook …