A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin Sales & Marketing Council office, Robert Cowes (SmartTouch®’s President and CEO) and Shant Samtani (Sales Manager of Esperanza Homes) presented to a room of Marketing and Sales professionals about the importance of integrating their teams …

Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase for a while and is really the backbone of content marketing. This week’s Week in Review will touch on just that as we share: Sonador Trails Website Launch of Completed Spanish Version SmartTouch® Interactive Server …

Developing a new home builder website can be expensive, but you need conversions now. So what are your options?  Make small updates to your current website like patches on a leaky pipe. Invest in a new website despite the expense. This can take up to a year to develop and means you’re still missing out …

Real Estate Industry Click-Through Rates Why are benchmark click-through rates so important? It’s how PPC experts and newbies know they’re doing a good job. Different companies may set their own goal benchmarks, but if you’re just starting out and need a number to measure yourself against, go for the industry benchmark. Good click-through rates for …

Home builder marketing emails are evolving faster than ever. These best home builder marketing emails will help you stay at the forefront of this evolution in 2019.  If you were to track the progression of innovation in email marketing and the gaps between each new idea, you’d see that with the ability to automate and …

Home Builders and Residential Developers can reach a wealth of prospective buyers in major markets throughout the US   Austin, TX – January 3, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced the rollout of a new 3rdparty acquisition email service, Prospector. Current clients …

Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home building marketing, we’ve put together a short Best Of list… Marketing Tactics – digital marketing strategies that changed the game. Creative – award-winning campaigns we can learn from. Tips – home building marketing automation, websites …

As you’re out doing your Black Friday shopping, be thinking about how you can make a steal for tours in 2019 with a smart geofencing tool like SmartTouch® Geo. Such as converting a unit of traffic to your model home for as low as $20. Our Guide to Homebuyer Geofencing Have you heard the buzz …

  There are two reasons why you may have chosen to read up on home builder Facebook post ideas:   1. Your Facebook posts are getting stale and followers are engaging less and less. 2. You were under the impression that your Facebook page wasn’t that big of sales driver, so you weren’t too worried about …

Just how often should you update your real estate website?  Depending on who you ask, the life of a modern website is about 4-5 years. And that’s pushing it. Whether you’re updating your website with a fresh look or completely rebuilding it, you should really look to redesign or update your real estate website every …