Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home building marketing, we’ve put together a short Best Of list… Marketing Tactics – digital marketing strategies that changed the game. Creative – award-winning campaigns we can learn from. Tips – home building marketing automation, websites …
Just how often should you update your real estate website? Depending on who you ask, the life of a modern website is about 4-5 years. And that’s pushing it. Whether you’re updating your website with a fresh look or completely rebuilding it, you should really look to redesign or update your real estate website every …
Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial real estate marketing plan will vary every project, year, city, and state. This guide will help you build a marketing plan while keeping in mind these variables and deliver ideas or tactics you can …
You may already be running a Search or Display campaign or a combination of both…Good. You’re right on track. Are you running Google/Bing text ads 24 hours a day? Bidding on your competitor’s search terms? Showing your marketing banners on as many sites as possible to gain more awareness and lead? DON’T DO THAT. …
What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ Show in Orlando last month in the form of a Tech Byte. Read on. Recording and slides below. The very first question Robert and Lianne answered before diving in deep with The Good, The …
Meet Our New Partner SmartTouch® Interactive is excited to announce a new integration with Litmus that gives our users faster and easier access to Litmus’ email previews. With this integration, you’ll be able to instantly see email previews of your email across more than 50 email clients without ever leaving your SmartTouch® NextGen account. …
The SmartSource Resource Center is the latest tool designed for real estate marketers, especially new home builders and developers. SmartSource showcases our most popular content on new home marketing including: Webinars Articles Blog posts Toolkits and templates Case Studies Videos Book excerpt What’s New on SmartSource? Webinars IBS 2016 Encore Presentation – “Leads are People …
Be the bomb in sales once you learn how to defuse objection bombs in real estate sales. That’s the message from Leah Turner of Melinda Brody & Company. Leah presented a terrific webinar filled with golden nuggets on understanding what objections are, what NOT to do with objections and how to manage objections to get …
PrivateCommunities.com is a lead source used by a number of SmartTouch Interactive clients. Each month, we received a Community Activity Report with a nugget of helpful information. This month, PrivateCommunities.com wrote a piece about feeding your PrivateCommunities.com sales leads into real estate CRM software. (The full article is below the video). Automating feeds from …
