You may already be running a Search or Display campaign or a combination of both…Good. You’re right on track. Are you running Google/Bing text ads 24 hours a day? Bidding on your competitor’s search terms? Showing your marketing banners on as many sites as possible to gain more awareness and lead? DON’T DO THAT. …
What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ Show in Orlando last month in the form of a Tech Byte. Read on. Recording and slides below. The very first question Robert and Lianne answered before diving in deep with The Good, The …
Meet Our New Partner SmartTouch® Interactive is excited to announce a new integration with Litmus that gives our users faster and easier access to Litmus’ email previews. With this integration, you’ll be able to instantly see email previews of your email across more than 50 email clients without ever leaving your SmartTouch® NextGen account. …
The SmartSource Resource Center is the latest tool designed for real estate marketers, especially new home builders and developers. SmartSource showcases our most popular content on new home marketing including: Webinars Articles Blog posts Toolkits and templates Case Studies Videos Book excerpt What’s New on SmartSource? Webinars IBS 2016 Encore Presentation – “Leads are People …
Be the bomb in sales once you learn how to defuse objection bombs in real estate sales. That’s the message from Leah Turner of Melinda Brody & Company. Leah presented a terrific webinar filled with golden nuggets on understanding what objections are, what NOT to do with objections and how to manage objections to get …
PrivateCommunities.com is a lead source used by a number of SmartTouch Interactive clients. Each month, we received a Community Activity Report with a nugget of helpful information. This month, PrivateCommunities.com wrote a piece about feeding your PrivateCommunities.com sales leads into real estate CRM software. (The full article is below the video). Automating feeds from …
With over 90% of home buyers visiting a home builder website before engaging in a conversation, it’s never been more critical for home builders to have a website that represents the quality of their work. Following are ten common mistakes home builders make when creating their websites. 10 Common Website Mistakes 1.Avoid using a …
New home builders, developers and brokers spend a lot of money on marketing to generate leads for their homes and communities. But eight out of ten leads aren’t sales ready when they first make contact. And sales people tend to focus on the two out of ten people who are sales ready, because sales people …
SmartTouch Interactive’s latest entry in our complimentary webinar series featured Alpana Arora of BDX, who presented Lead Follow-Up for Builders: Pitfalls and Best Practices. Alpana has been with BDX since its inception 15 years ago, and had helped thousands of builders improve online performance, learn digital marketing best practices and implement new technologies. She talked about the …
