START A CONVERSATION Why is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is so powerful. Ultimately, your goal with SEO for home builders and developers is to boost your visibility so that your home builder or home developer website ranks #1 for the phrases potential …
A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin Sales & Marketing Council office, Robert Cowes (SmartTouch®’s President and CEO) and Shant Samtani (Sales Manager of Esperanza Homes) presented to a room of Marketing and Sales professionals about the importance of integrating their teams …
Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make small updates to your current website like patches on a leaky pipe. Invest in a new website despite the expense. This can take up to a year to develop and means you’re still missing out …
Home builder marketing emails are evolving faster than ever. These best home builder marketing emails will help you stay at the forefront of this evolution in 2019. If you were to track the progression of innovation in email marketing and the gaps between each new idea, you’d see that with the ability to automate and …
Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home building marketing, we’ve put together a short Best Of list… Marketing Tactics – digital marketing strategies that changed the game. Creative – award-winning campaigns we can learn from. Tips – home building marketing automation, websites …
Just how often should you update your real estate website? Depending on who you ask, the life of a modern website is about 4-5 years. And that’s pushing it. Whether you’re updating your website with a fresh look or completely rebuilding it, you should really look to redesign or update your real estate website every …
Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial real estate marketing plan will vary every project, year, city, and state. This guide will help you build a marketing plan while keeping in mind these variables and deliver ideas or tactics you can …
You may already be running a Search or Display campaign or a combination of both…Good. You’re right on track. Are you running Google/Bing text ads 24 hours a day? Bidding on your competitor’s search terms? Showing your marketing banners on as many sites as possible to gain more awareness and lead? DON’T DO THAT. …
What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ Show in Orlando last month in the form of a Tech Byte. Read on. Recording and slides below. The very first question Robert and Lianne answered before diving in deep with The Good, The …
