CRM Infusion for Homebuilders

June 23, 2014

June 23, 2014

In the slower economic times, residential construction companies and developers found one of the keys to success was effective CRM (customer-relationship management) technology in order to increase efficiency and create a shorter sales cycle. The result has been more efficient operations and greater sales. Now, as the market begins to pick up, builders can implement similar technology in order to prepare for the uptick.

This is the case for four real-estate developers in the Panama market—which is beginning to see a resurgence in the homebuilding market: Vista Mar, a golf and beach resort; Grupo Corcione,, Panama City, Panama, a real-estate and construction company; Dekel Development,, Panama City, Panama, the company creating Andromeda Ocean Estates; and The Group,, Panama City, Panama, a developer of urban, beach, and mountain communities.

All four groups have chosen SmartTouch Interactive,, Austin, Texas, to handle their CRM efforts. ThePresident and Cofounder of SmartTouch, Robery Cowes III, is originally from Panama and is excited to bring the unique experience of SmartTouch to Latin America.

SmartTouch Interactive does everything a real-estate company might need it to: generate leads to accelerate sales, create the messaging for email campaigns, landing pages, banner ads, and even complete Websites. The company deploys SEO (search-engine optimization) and SEM (search-engine marketing) strategies. SmartTouch also has a CRM Solution designed specifically for real-estate companies, which increases efficiency and produces a shorter sales cycle.

Three of the four businesses listed above, Grupo Corcione, Dekel Development, and The Group, are using the SmartTouch CRM platform. Both Dekel Development and The Group are using the marketing subscription services, as is the Vista Mar resort.


Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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