DNA of E-Mail Campaigns That Convert

July 26, 2011

Watch the video to discover the best practices in creating your e-mail campaign design to deliver better results.

Important DNA Components of your E-Campaign

  • Keep the copy quick and easy to read
  • Provide a strong call to action
  • Justify with testimonial and accolades regarding product/service
  • Include text version below for those that don’t have images turned on

DNA Components of your Landing Page

  • Include brand and headline
  • Powerful Images
  • Present copy in bullet form
  • Provide your location
  • Repeat your testimonial and accolades
  • Contact form with recipient’s information auto-published in fields

Note: It is important to relate to the person you are sending the campaign to.

Also, make it clear that they may offer to update the fields with new information.


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