Facebook Ad Campaigns: More Than Just Post Boosting – Webinar

November 18, 2016



Wednesday, November 16, our Digital Marketing Director, Tanner Ross, presented the five effective Facebook Ad Campaigns that all real estate marketers should be using in order to get the most out of their lead gen programs.

Think of your lead gen program as your very own Thanksgiving marketing plate that you want to strategically fill with the best side items and toppings in order to create a fulfilling meal that leaves you satisfied at the end.


Your Marketing Plate Should Include:


SPONSORED ADS – the Turkey



LEAD GEN ADS – the Stuffing



CAROUSEL ADS – the Sides



VIDEO ADS – the Gravy



CANVAS ADS – the Dessert



Each of these ads brings their own unique flavor to the table which means there’s a strategy when mixing them together and the best time to use them. Your target “guests” have their own preference as well. Some will prefer the stuffing over the sides and some will have a sweet tooth. It’s important to take this into account.


In this webinar, Tanner discusses the basics for each Facebook Ad Campaign as well as the SmartTouch best practices. 

The most effective Facebook ad campaigns for real estate marketers

Best practices for Sponsored Ads, Lead Gen Ads, Canvas Ads, Carousel, and Video Ads

The right time and use for each campaign type 

Importance of targeting across all Facebook Ad campaigns

Benefits of integrating a lead gen ad campaign with a CRM platform

Instagram Ads, best practices to run an ad campaign through Instagram

Tanner also mentions the SmartTouch Next Gen Facebook Lead Adaptor. Read more about it and request a demo to see how you can integrate your leads instantly with the SmartTouch CRM and follow-up automatically.


About Tanner Ross

Presenter Tanner Ross, Director of Digital Marketing, SmartTouch Interactive, drives the search engine marketing and social media marketing for more than 50 real estate clients. Certified in Google Adwords and Bing Ads he has been with the SmartTouch team for four years and has truly shaped our digital marketing department. He’s mastered the ins and outs of SEO, SEM, Social Media marketing, Analytic Integrations, and third party media placements. He’s grown the department into the next age of digital marketing with the ambition of making SmartTouch Interactive the go-to marketing agency for builders and developers.


Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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