Fringe Benefit Group to Leverage STI SmartTouch CRM Tool

February 16, 2010

Austin, TX — February 16, 2010 – SmartTouch® Partners announced today that the Fringe Benefit Group has engaged the firm for its integrated CRM and marketing automation solution. Fringe Benefit Group will leverage SmartTouch Interactive flagship solution, SmartTouch® CRM, to manage its broker and contractor relationships.

Through its nationwide network of independent brokers and agents, Fringe Benefit Group has established itself as the leader in health and retirement plans for government contractors. To help facilitate and grow the business, Fringe Benefit Group will use SmartTouch CRM for its customizable email marketing platform, lead scoring and automated marketing capabilities.

“SmartTouch Interactive offers an impressive pedigree with a product team that has not only developed a second generation CRM and marketing automation tool, but also integrated these typically disparate solutions into a single platform,” said Travis West, CEO, Fringe Benefit Group. “We chose SmartTouch CRM because it is a robust tool and the solution can be quickly customized for our unique business needs, enabling us to maximize our investment from the start.”

“We are excited to provide Fringe Benefit Group with our single source for CRM and marketing automation,” said Alan Daniel, CEO for SmartTouch Interactive. “By combining lead generation, scoring, marketing, nurturing and converting into one powerful, smart tool, we’re able to help organizations better manage customer relationships and build lead generation programs that drive real results at a much lower cost per lead.”

About Fringe Benefit Group

Fringe Benefit Group was the first company to offer benefit plans for prevailing wage workers, and focus exclusively on this market. We have designed and administered fringe benefit programs for contractors for over 30 years. Fringe Benefit Group has helped over 4,000 employers with their prevailing wage benefit plans, including many Fortune 500 and ENR 400 firms.

About SmartTouch® Partners

SmartTouch Interactive helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, SmartTouch Interactive sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch® CRM.


Leads + CRM + Marketing Automation = More Sales

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