February 1, 2010
By: Robert Cowes, President and Co-Founder, SmartTouch Interactive
Helping companies grow their business through smart leads, smart touches and smart marketing automation
The Austin Board of Realtors and the Home Builders Association of Greater Austin sponsored a 2010 housing and economic forecast event on Wednesday, January 13, 2010. The event was held at the University of Texas’ AT&T Executive Education and Conference and brought together approximately 500 people in the real estate and business community, plus local and state officials.
State and local experts addressed the housing market, jobs and overall economic development. According to MetroStudy, Austin is the strongest in economic and housing fundamentals among the 40 housing market it tracks across the country. Elton Rude, the Austin director of the housing research firm, stated “when the economy improves, Austin will be one of the first markets that shows stronger growth in its housing market.” Rude also said that an increase in home starts, as many as 7,000 are possible this year – up from the 6,490 homes in 2009.
What does this mean for local real estate builders and developers? 90 percent of home buyers go to the Internet first to research buying a new home. With over 20 production builders in the Austin area vying for 7,000 new home buyers, builders in this and all markets need to embrace and invest in the Internet and email marketing programs. It is vital to have the right tools in place to increase conversions in order to earn a piece of the market share in these extremely competitive times.
Furthermore, all 8800+ members of the Austin Board of Realtors (ABOR) are on email – builders and developers need a commercial email platform that allows them to send to all realtors on the association list. With a solution like this in place, builders and developers can keep ABOR members or any realtor association informed of new inventory, price changes, incentives, and even develop an electronic loyalty program with their top producers.
Those driven to succeed in this market will embrace a new approach to marketing automation and CRM – smart marketing automation that connects sales, the website, and day-to-day marketing activities.