SmartTouch® Interactive and BDX to Present “Leads Are People Too!” at NAHB International Builder’s Show 2016

January 5, 2016

Home Builder Marketing Experts Expose the Missing Link in the Buyer Cycle and How to Get Personal with Technology to Close More New Home Sales

Austin, TX – January 5, 2015 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, today announced that CEO and Co-founder, Alan Daniel along with Melissa Morman, Senior VP of Client Experience for Builders Digital Experience (BDX) will present, “Leads are People Too: Track & Respond to Digital Leads Without Losing the Human Touch,” at the upcoming NAHB International Builder’s Show 2016 (IBS). The presentation will take place on Wednesday, January 20, 10:00 a.m. PT in room South 220 during IBS, the largest annual light construction show in the world.


SmartTouch® Interactive’s home builder marketing research shows that it takes 52 touchpoints from initial inquiry to close new homes sales. And while real estate marketers understand the value of using CRM to manage these leads, the big question remains, how is a sales person expected to keep up with thousands of personal conversations, via multiple channels, over a long buying cycle?

Drawing on their years of experience helping builders leverage digital marketing solutions, Alan and Melissa, will answer this important question and discuss the missing link in the lead nurture process – how to use technology to be more human. The session will showcase how to use technology to NURTURE leads in a way that tracks what a prospect does and triggers relevant, 1:1, multi-channel communication that is personal!

“With all of the talk about the importance of lead conversion, it’s easy to forget that buyers aren’t numbers in the urgent pursuit of new homes sales,” said Alan Daniel, CEO & Co-founder, SmartTouch® Interactive. “And while we’ve all quickly adopted a digital lifestyle, the reality is that people still want a personal touch, and if you don’t provide it that may just cost you the sale.”

In this session, you’ll learn how to use technology and content to track and respond to buyers’ digital signals so your salespeople make the right calls, at the right time, with the right message.

Key Takeaways for Attendees:

  • Learn what marketing automation is, how it’s different from CRM and why combining the two delivers more sales.
  • Learn what digital signals you can track with buyers and how to use those signals to trigger both automated and personal one-to-one communication.
  • Develop a marketing automation strategy, including content and technology considerations, and walk away with a proven workflow that you can use now.
  • Discover how to position your homes and educate buyers about the advantages of new construction, and understand what messages resonate with buyers.

“We have some great survey’s from online leads and how they feel treated by our industry,” said Melissa Morman, Senior VP of Client Experience, BDX. “To be truly successful in serving home buyers, real people, the conversation must be personal and meet the unique need of each new home buyer. Everyone still expects to be addressed in a human voice.”

Both Melissa and Alan are frequent speakers at home building related events and tradeshows.  With more than 15 years of industry experience, and now as the Senior Vice President of Client Experience for Builders Digital Experience/Builder Homesite, Inc., Melissa gains unique insight through her interaction with over 1,000 builder clients across the country. Alan is also an accomplished speaker and is uniquely positioned to talk about this topic because he and his team have helped hundreds of builders use technology to get personal.


About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM.   The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®.


About BDX

Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (, and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit


Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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