Hudspeth Benefits Group Leverages SmartTouch® Interactive Lead Generation and Conversion Expertise and SmartTouch® Marketing Automation and E-Mail Marketing To Drive New Growth

February 1, 2011

Austin, TX – January 27, 2011 – SmartTouch Interactive, the providers of the integrated CRM and Marketing Automation platform, SmartTouch®, announced today that Hudspeth Benefits Group will implement SmartTouch Marketing Automation and SmartTouch E-Mail Marketing to launch new e-campaigns to generate new leads and grow the business.

Moving from a more traditional marketing model, Hudspeth Benefits Group has turned to the experts at SmartTouch to help it incorporate an e-marketing strategy that will include the SmartTouch tools as well as SmartTouch’s proven lead generation and conversion services.  SmartTouch will create and program a series of e-mail marketing and auto response campaigns to help Hudspeth improve lead generation and conversion as well as prospect nurturing through the sales cycle.

“Our prior marketing was heavily focused on direct mail campaigns and we are acutely aware that there is a more efficient and effective way for us to target new prospects and improve our response rates,” said Chuck Hudspeth, Partner, Hudspeth Benefits Group.  “We are extremely impressed with the SmartTouch team and their continued success helping clients take their sales and marketing organizations to the next level with the SmartTouch technology and results oriented lead generation tactics.”

“SmartTouch is a powerful marketing automation tool and coupled with our lead generation and conversion services, we are able to help organizations like Hudspeth Benefits Group make a quick impact on their business, gaining more leads at a lower cost and converting more of those leads to sales,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “Hudspeth is a great organization and we look forward to helping them become a marketing automation and e-mail marketing success story in very short order.”

About Hudspeth Benefits Group

Hudspeth Benefits Group is a business-to-consumer insurance agency that delivers Web-based, insurance information to individuals, families and small businesses that are in need of insurance information. Our integrated suite of online services facilitates a comprehensive search and review of leading insurance companies.


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