IBS Session – “Lead are People Too!” presented by SmartTouch and BDX

December 14, 2015

If you’re attending the  International Builder Show in Las Vegas Jan 19-21, then mark your calendar for Wednesday, January 20th, 10:00 a.m. for an education session called “Leads are People Too – How to Track Buyers’ Digital Signals so You can Respond in a Personal Way.”

Presented by Alan Daniel, CEO and Co-founder of SmartTouch Interactive and Melissa Morman, VP, Client Experience for BDX, in the Las Vegas Convention Center, this session is a can’t-miss for the new home marketer.

The Missing Link for New Home Marketers

Any real estate marketer worth his or her salt is going to know the value of using CRM to manage leads. The missing link is how to use technology to NURTURE leads in a way that tracks what a prospect does and triggers relevant, 1:1, multi-channel communication that is personal! Essentially, it’s about using technology to be more human.

With all of the talk about lead conversion, it’s easy to forget that buyers aren’t numbers. They are people who want a personal touch, and if you don’t provide it, that may just cost you the sale.

But how is a salesperson supposed to keep up with thousands of personal conversations, via multiple channels, over a long buying cycle?



Follow up based on your leads’ actions

Wouldn’t it be great if your salespeople knew exactly when to follow up and what to say, based on a prospect’s actions?

In this session, you’ll learn how to use technology and content to track and respond to buyers’ digital signals so your salespeople make the right calls, at the right time, with the right message.

What You’ll Learn:

  • What marketing automation is, how it’s different from CRM and why combining the two delivers more sales
  • What digital signals you can track with buyers and how to use those signals to trigger both automated and personal one-to-one communication
  • Develop a marketing automation strategy, including content and technology considerations, and walk away with a proven workflow that you can use now.
  • Discover how to position your homes and educate buyers about the advantages of new construction, and understand what messages resonate with buyers.

Where and When

Where:  IBS 2016, Las Vegas
Date: Wednesday, January 20
Time: 10:00 a.m.
Room: South 220


Not Going to IBS?

But want to know more?  Please contact smart@smarttouchinteractive.com

About Your Presenters

melissa-morman head shot

Melissa Morman is a frequent speaker at home building related events and tradeshows.  With more than 10 years of industry experience, and now as the Senior Vice President of Client Experience for Builders Digital Experience/Builder Homesite, Inc., Melissa gains unique insight through her interaction with over 1,000 builder clients across the country.

alan daniel

Alan Daniel is also an accomplished speaker and is uniquely positioned to talk about this topic because he and his team have helped dozens of builders use technology to get personal.


Continuing Education: NAHB – 1.00 CE hour(s), NKBA – 0.1 CEU(s)



Leads + CRM + Marketing Automation = More Sales

What could be working better for you?

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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