Join Our February Digital Marketing Webinar! Which Worked Best? Creative Elements That Generated More Leads

Dave Miles and Robert Cowes will be presenting their highly‑successful IBS presentation in our February digital marketing webinar on Feb. 23, 12:00 PM CST.

The two presenters collaborated to produce extensive A/B testing results of creative elements from websites, landing pages, email campaigns, google banner ads, and more.

Register now for this must‑see webinar and learn what creative elements generate the most leads for different types of digital marketing campaigns.

• Understand the design elements and call to actions that drive engagement and lead capture on websites.
• Identify the elements that impact how well an email campaign drives response from new home buyers.
• Learn which landing pages convert online traffic to leads.
• Determine which design elements impact the responsiveness of banner ads.

The original IBS presentation was an interactive event with the audience trying to guess what creative worked best before Robert and Dave revealed the winner. This webinar has been slightly modified to give the two presenters the opportunity to go more in depth about the principles behind why one campaign was more successful than the other.

Your Presenters:

DAVE MILES

President and Brand Strategist of Milesbrand, Dave Miles’ career spans more than three decades, during which he has served as president of three full‑service advertising agencies. David Miles has worked with many of the leading real estate brands in the world, including Disney, Hines, Orco (the largest developer in Europe), Orvis, Newland Communities, General Growth Partners, Pulte Homes, Centex Homes, Shea Homes, David Weekly Homes, John Wieland Homes, The Seaside Institute, and Urban Land Institute of Colorado. David is a recognized expert on branding and has spoken extensively on the subject throughout the United States. During his career, David has won numerous local, national and international creative awards, including 103 Gold Nationals from the National Association of Home Builders and more than 500 Silvers.

ROBERT COWES

President and Co‑founder of SmartTouch® Interactive, Robert Cowes is an award‑winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 6 years, the lead generation programs have generated over 500,000 leads and nurtured over 100,000 prospects that have led to over a billion dollars in sales. With deep expertise and a specialty in interactive marketing and results‑driven lead generation campaigns, especially for the real estate industry, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales.