Press Release: SmartTouch Interactive Adds to CRM and Email Marketing Solution

March 21, 2016

SmartTouch Interactive Adds Intuitive Features to the Latest Release of Its Lead Nurturing CRM and Real Estate Email Marketing Solution

Top Ranked Austin-Based Real Estate Marketing Automation and CRM Solution Firm Streamlines Lead Management and Nurturing for Home Builders and Developers with Leading-Edge Marketing Tools

Austin, TX –  March 22, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, today announced its latest release brings a number of enhancements to its lead nurturing CRM solution and real estate email marketing solution including a new campaign module, streamlined workflows and more drag-and-drop functionality to its already robust feature set.

“Our goal with any enhancements that we make to SmartTouch is to empower our home builder and developer sales and marketing clients with highly intelligent software that will help them close more deals with actionable, real-time data, reporting and tools,” said Alan Daniel, Founding Partner, SmartTouch Interactive.  “This newest release of SmartTouch offers our users even more convenience and ease in managing their daily sales and marketing tasks.”

The new features and enhancements to the SmartTouch platform include:

  • New Campaign Creator for Email Marketing – The Campaign Creator and Toolbar received a major renovation that includes a new, drag-and-drop design tool, color picker and image sizing tool that rivals any specialist email marketing tool. Real estate marketing teams can easily create an email design or use one of the 30 SmartTouch real estate pre-designed email templates. And one of the added benefits to SmartTouch users is that there is no limit on the number of emails sent.
  • Proven, Real Estate Marketing Content Pre-loaded – 24 email campaign templates with pre-loaded content are now available within SmartTouch. There are 16 pre-designed templates with content relevant to new home buyers and 8 pre-designed templates with content that helps realtors promote new home sales.
  • Trigger Marketing Automation Workflows by Lead Score and Web Page Visits – Now SmartTouch users can trigger an automated workflow – send an email campaign, notify a sales agent, add or remove a tag – based on lead score or web page visits.
  • Trigger Multiple Actions When a Link is Clicked – When prospects click links in an email, they’re revealing important intelligence about their interests and where they are in the buying process. SmartTouch now enables users to trigger multiple actions based on link clicks. For example, a clicked link can trigger an email campaign, tag or remove a tag on a record, trigger a workflow, update a lead score and more.
  • WordPress Plugin – SmartTouch forms now seamlessly integrate with WordPress websites.
  • Exchange Synch – SmartTouch now synchs across multiple applications including, Outlook for Windows and Mac as well as Apple Mail.

“We are continuously building our knowledge base within the platform and looking for ways to refine and enhance our SmartTouch solutions to ensure that what we deliver to the market is state-of-the-art and supports our real estate builders and developers with the sales and marketing tools they need to increase sales velocity,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM.   The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®



Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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