Real Estate Website Creator, SmartTouch Interactive, Launches Websites for Two Master-Planned Communities

May 26, 2016


SmartTouch Interactive Launches High-Impact Websites for Rhodes Enterprises Newest Rio Grande Valley Master-Planned Communities, Bentsen Palm and Tres Lagos

Rhodes Enterprises Selects SmartTouch Interactive’s Award-Winning Team for Integrated Website Design Solutions and Marketing Services

Austin, TX –  May 12, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, today announced that Rhodes Enterprises, a visionary and largest mixed-use developer of land in the Rio Grande Valley, chose SmartTouch Interactive to help it market the two most important new developments in the Rio Grande Valley, Bentsen Palm and Tres Lagos.  As part of the market launch SmartTouch Interactive was commissioned to design interactive websites for both of these cutting-edge master-planned communities.

Bentsen Palm is Rhodes Enterprises’ unique 2,600 acres, master-planned conservation community featuring new homes for sale in Mission, TX that brings together four distinctive neighborhoods in an eco-friendly environment. SmartTouch worked with Rhodes Enterprises to rebrand and relaunch the Bentsen Palm community in 2015. The centerpiece of the rebrand was to heavily invest in digital marketing including redesigning the Bentsen Palm website to help the community gain further traction across its multi-generational demographics; the single family home buyer as well as the active adult and retiree looking for RV homes. The new site offers visitors both English and Spanish versions and more interactive features including, driving directions, photo galleries, virtual tour, interactive map, real-time homes for sale listings, local resource library and online rental and vacation home booking.  The website, which launched on December 30, 2015, has been nominated for the Texas Association of Builders 2016 Best Developer Website.

Tres Lagos, a masterplan community featuring new homes for sale McAllen, TX, is Rhodes Enterprises newest 2,571 acres, master-planned community designed to create a state-of-the-art living experience in the Rio Grande Valley.  Rhodes Enterprises selected SmartTouch Interactive to develop the full branding for this community including, logo, tagline and a pre-construction website to help drive lead generation and set the stage for the official launch of the community next July.

“The SmartTouch Interactive team has done a phenomenal job in taking our vision for what we are trying to accomplish with both Bentsen Palm and Tres Lagos and creating high-impact websites that not only draw in more visitors, but expertly convert them into sales leads with precise calls to action,” said Mike Rhodes, Founder of Rhodes Enterprises. “We also leverage SmartTouch Interactive’s integrated CRM and marketing services, which has had an incredible impact on our success rate with capturing, tracking and nurturing the leads we get from the new websites and Google AdWords.”

“We are tremendously excited to launch these websites for the two largest and most innovative master-planned communities in the Rio Grande Valley,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “The integrated marketing strategy employed by Rhodes Enterprises for both communities has already resulted in a significant increase in leads and greater velocity of new home sales.”

About Rhodes Enterprises

Rhodes Enterprises, Inc., the McAllen area real estate developer of Tres Lagos and Bentsen Palm, approaches the Rio Grande Valley’s real estate market needs with a clear vision. We are keenly in tune with the Valley’s past, and our goal is to serve current real estate market needs while planning for the future.


About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM.   The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with real estate website design, lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®



Leads + CRM + Marketing Automation = More Sales

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