SmartTouch Featured in Central Texas New Home Guide Fall 2013 Editions

August 21, 2013

SmartTouch Interactive is featured in the Central Texas (Austin-San Antonio) New Home Guide Fall 2013 Edition!

Download New Home Guide Article on SmartTouch

SmartTouch Interactive Celebrates Fourth Year in Operation

Alan Daniel, CEO and Co-Founder, and Robert Cowes III, President and Co-Founder had the vision four years ago to unite their more than 30-years of combined real estate marketing experience and software ingenuity to start SmartTouch® Interactive, an interactive marketing agency focused on helping builders and developers maximize their marketing investment.  Part of that endeavor also included launching the company’s software platform, SmartTouch®, which enables its builder and real estate clients with a unique and comprehensive real estate sales and marketing automation and contact management platform.

Setting a new standard as a single-source provider of interactive agency services and real estate eMarketing solutions, Daniel and Cowes have assembled a highly skilled team that have developed and delivered digital marketing programs for 100’s of clients. Using proven methodology and metrics driven marketing strategy and tactics, the SmartTouch® team spent the past four years, producing and managing over $20 million in marketing and advertising budgets, producing websites, digital display campaigns SEM/SEO and email programs that resulted in 400,000 leads and over 500 million dollars in new home sales.

Today, SmartTouch has 1,000’s of real estate eMarketing platform users, and the company continues to focus on enhancing its technology and maintaining its metrics driven focus.  As testament to that motivation, SmartTouch recently developed the Smart Lead Adapter™, an XML plug-in, that works with New Homes Guide to automate lead capture of New Homes Guide’ well-qualified home buyer leads.  This new feature helps SmartTouch clients that advertise in print and digital with New Homes Guide leverage the SmartTouch platform to automate lead nurturing, lead scoring and efficiently distribute the lead to the appropriate community sales manager.

“Our course has been unwavering since we began this journey with SmartTouch,” said Robert Cowes. “We continue to develop our solutions and deliver effective marketing programs for our clients to leverage SmartTouch and our skilled content team to help our clients capture the big leads and expedite the new home buying process.”

By delivering proven interactive marketing programs and a highly effective marketing automation and contact management platform, SmartTouch has assembled an impressive client base, including a number of the top Austin and San Antonio area builders.  SmartTouch clients include Brohn Homes, MileStone Community Builders, Sitterle Homes, Monticello Homes, Armadillo Homes, Blackburn Communities, Cordillera Ranch, Giddens Homes, Buffington Homes, Southerland Communities, Momark Humanist Housing, Idea Homes, Ash Creek Homes, Spanish Oaks, Alteza, Wes Peoples Homes, Gabardine, Edgewick, Denizen North Edge Domain, Grand Haven Homes, Seven Oaks, and more.

Working with its extensive client base throughout Austin and San Antonio, SmartTouch has garnered attention and accolades from a number of local home builders associations, including winning 14 different marketing awards across 2011, 2012 and 2013.  SmartTouch recently won four 2013 Texas Association of Builders Star Awards for work with its clients, including the categories of Best Website Developer, Best E-mail Message Developer, Best Online Campaign Developer and Best Print Ad Volume Builder for a MileStone Community ad that ran in New Homes Guide.    SmartTouch also won five 2013 MAX Awards from the Home Builders Association of Greater Austin for its marketing and advertising work with clients.

If you are builder or developer looking to get more out of your New Homes Guide leads or would simply like to improve the performance of your advertising dollars, contact us at or call 512.333.4008.


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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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