January 21, 2013
The two companies team up to improve lead management for real estate builders and developers
Austin, TX – January 22, 2013 – Breaking News from the NAHB International Builders Show: SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software development company, today announced it has teamed up with New Home Feed, the widest network of paid and free syndicated real estate listing sites, developing the Smart Lead Adapter™, an XML plug-in to automate lead capture and data entry.
New Home Feed is using the new Smart Lead Adapter™ from SmartTouch®CRM, a lead generation, email and marketing automation platform, which captures leads from New Home Feed’s third party sources and auto populates them into the SmartTouch® CRM system. This eliminates double data entry and leverages the SmartTouch® Platform lead scoring and nurturing capabilities. When leads are received through New Home Feed’s network of syndicated listing sites — such as Zillow.com, Trulia.com, Homes.com –they are immediately and automatically entered into the SmartTouch® databases and distributed to the appropriate community sales agents.
“The Smart Lead Adapter™ is the most recent example of technology we have developed to assist New Home Feed and its clients,” said Robert Cowes, President and Co-Founder, SmartTouch® Interactive. “We’ve worked with New Home Feed for several years, continuously creating ways to maximize ROI on leads generated through their network.” Clients who will immediately use the New Home Feed XML plug-in include Braselton Homes, Brohn Homes, MileStone Homes, Idea Homes, and The Preserve at Mayfield Ranch.
“Our partnership with SmartTouch® Interactive has added tremendous value for the builders and developers who use our services,” said Rick Phillips, President of New Home Feed. “The Smart Lead Adapter™ makes the process of selling homes more efficient, shortening the sales cycle and saving time for builders, developers and agents.”
The Smart Lead Adapter™ empowers builder and real estate sales teams with a complete view of lead activity from real estate listing sites through SmartTouch® CRM and Marketing Automation. Leads gathered from third party sites are fed into the SmartTouch® CRM system, allowing builders and developers to leverage data by developing more targeted automated lead nurturing email campaigns.
The SmartTouch® Platform is a turnkey solution for builders and developers without a current lead management system in place, providing valuable insight into their advertising investment on these third party websites. Builders and developers who use the SmartTouch® Platform can then easily use this information to achieve higher ROI by leveraging lead nurturing campaigns, which have been proven to reengage 20-30 percent of leads and potential buyers that typically go untouched.
Robert Cowes, President and Co-Founder of SmartTouch Interactive added, “The lead adapter is a turnkey plug and play solution that further strengthens the SmartTouch® Platform and assures that leads from some of the top real estate listing sites are captured, scored and nurtured. The tool gives real estate builders and developers a competitive advantage and helps them ensure their sales and marketing teams stay in front of leads and never leave a lead behind.”
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®. http://smarttouchinteractive.com