SmartTouch Interactive CEO, Alan Daniel, to Present “The Latest in Lead Management and Nurturing” at the Latin American Real Estate Tech Summit 2016
October 18, 2016
Home Builder Marketing Expert to Share Proven Methodology for Tracking and Responding to Home Buyers’ Digital Body Language
Austin, TX – October 19, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced that Alan Daniel, CEO and Co-founder of SmartTouch Interactive, will present, “The Latest in Lead Management and Nurturing with Marketing Automation,” at the first annual Latin American Real Estate Tech Summit 2016. The event will take place at the JW Marriott in Miami, Florida on October 20, 2016.
This one-day event presented by the Latin American Real Estate Technology Council brings together leaders from across the real estate technology industry and will focus on helping home builders and developers gain insight into the latest software, tools and strategies for improving real estate sales and marketing ROI.
Alan is one of the selected expert speakers that will present during the intensive 30-minute hot topic sessions. During his session, Alan will provide the latest tips on how to use technology and content to track and respond to buyers’ digital signals to ensure sales team members make the right communication, at the right time, with the right message. Attendees will learn how to develop a marketing automation strategy, including content and technology considerations, and walk away with a proven workflow that they can use now.
“Technology has redefined the home buying process and being able to tap into the always on world of the digital buyer is imperative. The key to success in speaking the new home buyer language is to truly understand the digital signals and the how, when and what to communicate while still remaining personal,” said Alan Daniel, CEO and Co-founder, SmartTouch Interactive. “I’m excited to have the opportunity to share with the Real Estate Tech audience how to develop a marketing automation strategy using the latest in lead management tools to consistently and effectively nurture buyers through the 52 touchpoints of the home buying sales cycle and ultimately close more deals.”
Alan Daniel is the CEO and co-founder of SmartTouch® Interactive, an accomplished entrepreneur and a sales and marketing specialist with more than 15 years serving industries such as real estate, banking, and television. Alan leads business development, financial and corporate development initiatives at SmartTouch®.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. https://www.smarttouchinteractive.com