SmartTouch Interactive Honored with Highly Coveted MAX Awards by Home Builders Association of Greater Austin

April 18, 2012

Austin, Texas – April 18, 2012– On Saturday, April 14, the Home Builders Association (HBA) of Greater Austin awarded SmartTouch Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software and services company, with MAX Awards in three categories: Best Website Developer, Best Print Ad and Best Marketing Professional for an Associate Member at their 21st annual Marketing and Advertising Excellence (MAX) Awards and Gala at The Oasis.  SmartTouch was awarded the Best Website Developer MAX Award for its development of Wes Peoples Homes website, a local builder with new homes for sale in Austin, TX and the Best Print Ad MAX Award for the new homes Austin builder, MileStone Community Builders Austin relocation ad.

The company was also awarded the Best Marketing Professional for an Associate Member for SmartTouch Interactive Account Manager, Jenny Janda.  Jenny has worked for SmartTouch for two plus years and holds both a Masters Arts, Advertising from the University of Texas and a Bachelor of Arts, Art Communication from Howard Payne University.

“Our focus is on recruiting top talent to serve our clients,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “Jenny was our first hire when we started the company two and half years ago and we are exceptionally proud to have one of our team members receive such a distinguished honor from the HBA Greater Austin.”

SmartTouch Interactive is a locally owned and operated company, founded by CEO, Alan Daniel and President, Robert Cowes.  Together they have more than 30 years of real estate marketing experience and developing lead generation programs for hundreds of clients. They continue to put their proven lead generation strategies to work for a growing roster of real estate builders and developers, producing and managing demand generation campaigns that have resulted in 150,000 leads and more than $400 million in sales.

“We are incredibly honored to receive these three MAX Awards and to be recognized this year by the esteemed Home Builders Association of Greater Austin 2012 MAX Awards for both our creative work and our team member.  The category for Best Print Ad was extremely competitive and we are proud to have one this Award for our work with MileStone Community Builders, who we were also finalists for in the Best Website Design and Email Marketing Campaigns categories,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.”

Cowes also commented, “We have had a tremendous start to the year, working with some of Austin’s top builders and developers like, MileStone Community Builders, Wes Peoples Homes, Brohn Homes, Sitterle Homes, Ash Creek Homes, Idea Homes and more, to build dynamic interactive marketing strategies that enabled these organizations to leverage best practices in online marketing, CRM, and lead management to accelerate the sales process and ensure no leads were left behind.”

The MAX Awards is presented by the HBA of Greater Austin, which is made up of more than 800 home building industry firms. For more than 59 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to protect every family’s right to home ownership.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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