SmartTouch Interactive Launches SmartTouch 2012 Winter Release with Smart Reports to Help Sales and Marketing Teams Address and Report on Key Operating Metrics

January 4, 2013

New SmartTouch 2012 Winter Release Enhances the Power of the SmartTouch Real Estate Marketing Automation & CRM Platform for Real Estate Builders and Developers

Austin, TX – January 8, 2013 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, today announced the release of its new SmartTouch 2012 Winter Release, which introduces the new SmartReports module.  The release of SmartReports provides a series of 17 + industry reports that are commonly used by builders and developers in assessing sales and marketing efforts and offers enhanced data tracking that any sales and marketing team, to make more informed business decisions about their sales and marketing programs.  Now for the first time SmartTouch customers can utilize a system and process to instantly get weekly reports on traffic to communities, pipeline reporting, marketing analysis, sales conversions, email drip campaign, lead nurturing assessments and much more with a single click. The SmartTouch 2012 Winter Release includes 12 additional enhancements to the product.

Aaron Boenig, Owner, Brohn Homes and SmartTouch Interactive client, commented, “We recently launched new marketing programs for our newest community in Serene Hills featuring new homes for sale in Lakeway, and with the help of the new SmartReports available in the SmartTouch platform, we’re able to have instant access to key data that tells us exactly what is in our sales pipeline, what tours have been completed, and more importantly all new leads and specific lead interests that enables our sales team to engage clients at the right time with the right information.  The reports are important touchpoints for tracking and sharpening our business operations.”

A number of newly added SmartReports features enhance the user’s experience in creating and editing reports, including report viewing, sharing and extracting data, all of which is tied to the individual’s specific user profile.  Platform users will also enjoy a number of 1 Click Reports that make it easy to quickly pull important data such as sales status, contact type, communities toured, pipeline status, lead source and more.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “The new SmartReports module further strengthens the SmartTouch suite and assures that real estate developers and builders have fingertip access to critical data that enables them to track sales and marketing progress as well as make better business decisions based on real-time information.  The variety of reports available gives real estate builders and developers a competitive advantage by helping them gain important insight that ensures their sales and marketing teams are always on target.”

Additional SmartTouch Platform enhancements include:

  • Tour Traffic and Feature Reports: A new way to track traffic! Real estate clients can now track multiple tours for multiple communities in one new tab titled Tours at the record level. The new Tours tab is also connected to new Tour fields and Tour SmartReports.
  • Improvement to User Flow and Features: Including improving user flow in a number of areas to improve ease of use and quicker reporting functionality.
  • Reporting Table Enhancements: Changes to reporting tables and user interface create more exposure of contact and campaign intelligence data
  • New Resource Center: Added a resource center module where Help Files and release notes are now available. Coming soon: new training videos and helpful resources and documentation on procedures.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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