SmartTouch Interactive Nominated for Eight Texas Association of Builders 2016 Star Awards for Outstanding Real Estate Marketing

June 7, 2016

 SmartTouch Interactive to Attend Annual 2016 Star Awards


Winners to be revealed on Thursday, August 4 at 6:15 p.m. in conjunction with the annual Sunbelt Builders Show™ at the Gaylord Texan in Grapevine, Texas.

This year’s awards features more than 75 categories to choose from and had over 500 entries judged by a distinguished panel of industry experts from across the nation during an intense, two-day judging period.



Developer – Best Print Ad for Bentsen Palm

This was one of the first communication pieces launched under a rebranding that took place for the Bentsen Palm community in the Fall of 2015. 

The ad campaign was invaluable in enhancing and upgrading the image of Bentsen Palm with lifestyle ads that resonate with one of their core target audiences.

 18175 ST BEN Ad Campaign Active

Developer – Best Email Message for Idea Homes

The objective of this email was to market two new gated communities that were similar in product. The headline communicated the core benefit of avoiding traffic. Due to the impact of this message, the communities are now almost sold out.

 Best Email Developer Idea Homes 02

Developer – Best Email Message – Islands of Rockport

Like most developers approaching the final stages, the Islands of Rockport have scaled down their marketing making email a key weapon for reengaging existing leads and targeting new buyers in a cost-effective way.

This email generated over 135 leads – a little over 20% of their total lead generation. Two direct sales can be directly attributed to this email.


Developer – Best Online Advertisement for Spicewood Development

This online ad campaign was part of a whisper campaign designed to build a leads and paid reservations list for an upcoming community in Georgetown.

The SEM campaign used keywords targeting home buyers searching in a specific area and the remarketing ads helped convert 160 lookers to leads. 

 Best Online Ad Developer GVV 02

Volume Builder – Best Email Message for Buffington Addison

Within 90 days, this email touched over 10,000 prospects, generated 50 onsite visits and influenced/was responsible for 8 new home sales. The challenge was balancing urban lifestyle with home/floor plan images and two strong CTAs.

 Best Email Volume Builder Buffington 02 - w label

Volume Builder – Best Email Message for Saratoga Homes

Throughout 2015, SmartTouch Interactive and Saratoga Homes generated 2400 home buyer online registrations. This particular email was sent to the builder’s top 450 prospects, who had not quite been ready to buy, but had been qualified by Saratoga’s sales team as being engaged in the buyer market.

As a result, Saratoga Homes jump started 2016 with 3 transactions to buyers who were reengaged by this email.

 Saratoga Reengament December-02

Custom Builder – Best Email Message for Steve Klein

The objective of this email was to build awareness of an upcoming acre-plus estate home community in Liberty Hill and to build a prospect list. It was sent to the client’s opt-in list and a third-party list of prospective Austin area shoppers. The first two contracted buyers came from these two lists.

 Best Email Custom SK 02

Associate – Best Website for SmartTouch Interactive

This nomination is for SmartTouch’s own website design. The company provides numerous marketing services and a real estate marketing software, and prides themselves on being an opinion leader. The challenge of creating this homepage was to produce a design that told this whole story concisely.



“We are greatly honored to be considered for these prestigious awards and to work with acclaimed home builders and developers to help them generate more leads that convert to new home sales with our interactive email marketing campaigns, online advertisements utilizing social media platforms and creative print ads.”

-Robert Cowes, President and Co-Founder, SmartTouch Interactive.

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“It’s a great pleasure to be able to collaborate and create with the top builders in the market and put the SmartTouch team’s expertise to work in producing high-impact campaigns and messages that our clients can be happy with.”

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SmartTouch Interactive is an award winning real estate marketing agency who specializes in online real estate email marketing that has been honored with over 30 awards.



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