SmartTouch Interactive President, Robert Cowes to Facilitate 2011 Austin Real Estate Marketing Forum Hosted by Home Builders Association of Greater Austin

November 22, 2011

Cowes Will Share Expertise and Lead a Real Estate Marketing Roundtable Panel Discussion with Top Austin Real Estate Leaders


Austin, TX – November 23, 2011 – SmartTouch Interactive®, a real estate marketing agency and software development company, today announced that it will co-host the 2011 Real Estate Marketing Forum with the Home Builders Association of Greater Austin.  Robert Cowes, President & Co-Founder, SmartTouch Interactive  will share case study information on what has worked with his clients and lead an interactive marketing round table discussion with Austin’s top real estate marketing leaders on December 7, 2011.

The panel members will each share their marketing experiences and knowledge on what worked in 2011 and where they’ll focus marketing efforts in 2012. Attendees will learn what programs and tactics worked for each of them, gain visibility into how the programs are developed and leave with great ideas for their marketing teams to incorporate into their plans for 2012.

The expert panel for the roundtable discussion will include:



Austin area home builders, developer sales and marketing personnel, realtors, title company marketers and marketing agencies are invited to attend this event.


WHEN: Wednesday, December 7, 2011

8:30am – 9:00am  Breakfast and Networking

9:00am – 10:30am Marketing Round Table



8140 Exchange Drive

Austin, TX 78754

“I am delighted to have the opportunity to lead this interactive discussion with some of Austin’s top real estate marketing leaders,” said Robert Cowes, President & Co-Founder, SmartTouch Interactive.  “I look forward to sharing case studies on how effective, integrated marketing automation and lead generation strategies and programs have helped our real estate clients maximize their online marketing potential to win more business in 2011.”

Attendees must RSVP for this event at or on Facebook by Tuesday, November 29.The cost is $25 for HBA Members and $30 for non-members.

The HBA of Greater Austin is made up of more than 800 home building industry firms. For more than 58 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to help foster and grow American Communities.

About SmartTouch Interactive®

SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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