SmartTouch Interactive, Real Estate Marketing Experts, Publish A New Book, Million Dollar Mistakes in New Home Marketing: and Expert Advice on How to Do it Right

May 13, 2014

Award Winning, Austin, Texas Based, SmartTouch Interactive Shares Their Journey Helping Hundreds of Builders and Developers Drive Millions in Sales with Interactive Marketing Strategies and Tactics


Austin, TX – May 13, 2014 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced the publication of the founders’ new book, Million Dollar Mistakes in New Home Marketing: and Expert Advice on How to do it Right.  The book, authored by Alan Daniel, CEO and Co-Founder and Robert Cowes, President and Co-Founder, SmartTouch Interactive, provides a guide to best practices and a clear pathway to interactive real estate marketing success.  

“This book is the culmination of our more than 30 years of experience, the trial and error and continued refinement of developing proven interactive marketing strategies and tactics that have delivered millions in new homes sales for builders and developers at a fraction of the cost of traditional marketing tactics,” commented Daniel.  “Whether you are trying to sell 4 or 400 new homes a month, you should be investing in new online marketing and sales technology or you’ll soon be left behind as more progressive builders and developers cater to the needs of today’s online home buyers.”

Million Dollar Mistakes in New Home Marketing takes readers on an insightful journey through both authors’ experiences working with real estate developers and builders helping them to understand and embrace the paradigm shift from traditional high touch marketing to the results driven interactive, inbound online marketing approach.  The book details the important steps builders and developers must take in order to build a successful sales and marketing strategy in the age of the online home buyer.

“We are delighted to share the insight we’ve gained through the years working with leading real estate developers and builders both domestically and internationally,” said Cowes.  “We understand the intricacies of serving this industry and how smart, responsive sales and marketing automation tools combined with integrated online marketing can simplify the process for managing the home buyer life cycle by understanding and optimizing each customer touchpoint and ultimately drive more new home sales for our clients.”

The book is available for purchase on, Amazon Kindle, and Nook.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®.



2014 NAHB Silver National Awards Winner

2013 Texas Association of Builders Star Awards

2013 MAX Awards Home Builders Association of Greater Austin




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