SmartTouch Interactive Releases Fall 2011 New Features and Enhancements

October 3, 2011

Latest Release Delivers Extensive New Feature Set for SmartTouch Integrated Real Estate CRM and Marketing Automation Platform

Austin, Texas, October 3, 2011–SmartTouch Interactive®, a marketing automation and Real Estate CRM software solutions and services company, today announced that it has completed a record number of new features and enhancements to its single platform for sales and marketing automation. The release furthers the SmartTouch commitment to delivering product innovations that enables organizations to streamline their sales and marketing efforts and gain a greater return on their lead generation investments.

“Our software allows companies and agencies to develop effective and easy “rule-based”

“We are committed to developing the go to CRM and marketing automation platform for organizations of any size that require a multi-touch sales process, including banks, insurance and real estate companies,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “Our software allows companies and agencies to develop effective and easy “rule-based” lead nurturing programs that drive revenue through the automation of custom intelligent e-mails combined with triggers for offline sales activity.”

Among the 26 new product enhancements, SmartTouch made several improvements to the Marketing Automation platform, including 14 new reporting and tasking features, 6 contact management features and 6 lead scoring and management features. The SmartTouch team is focused on a number of additional reporting enhancements and Web tracking features to be released this winter.

“Our latest release of the SmartTouch Platform delivers an extensive new feature set that will help companies gain further agility within their sales and marketing programs, gather more intelligent data and better manage the lead cycle process for greater growth,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “We will continue to build on this momentum to ensure our clients have the smart sales and marketing tools they need to succeed and grow revenues as cost-effectively as possible.”

“The SmartTouch team has the unique ability to listen, analyze and solve a marketing problem through technology. They were able to quickly understand the business problem we faced and provide us with an integrated solution that enabled us to gain full visibility into our sales pipeline. The marketing automation has created a seamless way for our sales team to stay in front of prospects. It’s certainly nice to have leads coming in on a regular basis,” said Adam Bonsky, Executive Vice President, Fringe Benefit Group.

Our engagement with SmartTouch and the deployment of an intelligent lead generation series has been tremendously effective in helping us to reengage and nurture those difficult to engage leads, allowing our sales team to cover more ground while ensuring we never let a lead fall through the cracks,” said Kelly Seger, Director Marketing, Reverie on the Ashley.

About SmartTouch Interactive®

SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform,SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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