SmartTouch Interactive to Speak at Home Builders Association Greater Austin, Sales and Marketing Council Breakfast

May 17, 2010

Austin, TX – May 13, 2010 – SmartTouch Interactive announced today that Robert Cowes, President and Co-Founder, SmartTouch Interactive will present at the Home Builders Association Greater Austin, Sales and Marketing Council Breakfast. Cowes, a real estate marketing and lead generation expert, will share tips and tools on how to more cost effectively find real estate buyers online as well as provide the metrics that substantiate the need for CRM tools to improve lead management and increase ROI.

According to the National Association of Home Builders, 90 percent of real estate buyers start their research online. However, only 20 percent are ready to talk to a sales person when they register. How do you solve the mystery behind converting these leads to sales? What are the marketing weapons you need to be successful in 2010? Cowes will share his expertise during his upcoming presentation, “Increase Your Online Marketing ROI: What You Need to Know to More Cost Effectively Find Real Estate Buyers Online and Improve Lead Management,” to answer these questions and more.

When: Thursday, June 17, 2010, 8:00AM – 9:30AM
Where: 8140 Exchange Drive, Austin, TX 78754

What Attendees Will Learn:

  • How to generate more Internet leads at a lower cost per lead
  • Tips and tactics to improve your email and Internet lead generation strategy
  • Dispel Google myths vs. truths
  • 90% of Internet leads are not qualified or go into a black hole. Learn about the latest marketing technology that can help you get a better ROI from Internet leads.
  • How to give your sales and marketing teams an edge with Leads + CRM + Marketing Automation

“As the housing market continues to improve, it becomes increasingly important for real estate builders and developers, to embrace a new approach to marketing automation and CRM – smart marketing automation that connects sales, the website, and day-to-day marketing activities,” said Robert Cowes, President and Co-Founder, SmartTouch.  “We are delighted to be invited to present and share our knowledge on how to leverage the latest technology to sell more real estate.”

About SmartTouch Interactive
Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.


Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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