SmartTouch® Takes Homes 6 TAB Star Awards For 2017
Helping Home Builders & Developers Sell More Homes
There is nothing more rewarding than helping a family find their new home! That’s why we are passionate about helping home builders and developers get their brand out there and their homes in front of buyers with effective email marketing, online advertising campaigns, and social media marketing programs. We combine the exceptional designs and customer service of our clients with targeted messaging to get the right home in front of the right buyer, and thus generating more qualified leads.
In 2016 and the beginning of 2017, we generated over 150,000 leads. In April, we won 3 HBA of Greater Austin MAX Awards, including the Grand MAX Award Associate, and this month had the honor of receiving 6 Texas Association of Builders (TAB) Star Awards for 2017!
- Best Email Message – Custom Builder – Loftech Homes
- Best Email Message – Associate – Creative Elements Webinar
- Best Online Advertisement – Volume Builder – Sitterle Homes
- Best Online Advertisement – Custom Builder – Monticello Homes
- Best Online Advertisement – Associate – Facebook Webinar
- Best Social Media Marketing Program – Volume Builder – Scott Felder Homes
The awards celebration was held at the Dallas Anatole on August 3rd where SmartTouch® was able to meet up with a number of clients who shared in our excitement and won awards of their own, including Sitterle Homes’ Director of Sales & Marketing, Rodney Jordan, who won Sales Manager of the Year.
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SmartTouch® Team members who attended the event included Tanner Ross, Director of Digital Marketing, Dhivya Jairam, Sr. Account Manager, Jacy Cox, SEM Specialist, Robert Cowes, President & Co‑founder, Kelsey Koval, Account Manager, Rebecca Eddleman, Content Marketing Coordinator, and Brett Tarr, Sr. Account Director.
Best Email Message – Custom Builder – Loftech Homes
We created a contemporary email design with the call to actions to download an e‑brochure and get details on available homes in three communities. The email was designed to be device‑friendly and used sophisticated contemporary design and branding to appeal to the targeted demographic.
Best Email Message – Associate – Creative Elements Webinar
This was an encore webinar presentation of the Building Knowledge Session we presented at IBS with Sales and Marketing NAHB Legend Dave Miles.
Best Online Advertisement – Volume Builder – Sitterle Homes
We created Google ad banners for all communities participating in the campaign and marketed across a variety of devices such as web, mobile, and tablet.
Best Online Advertisement – Custom Builder – Monticello Homes
This campaign consisted of display and remarketing ads for promoting the custom homes in the San Antonio MSA with 18 different ad sizes that pushed traffic to a mobile‑friendly landing page where buyers could find floor plans, community information, view photos and virtual galleries, set appointments, and download the buyer brochure from the builder.
Best Online Advertisement – Associate – Facebook Webinar
Our Facebook Ads Campaign Webinar targeted residential home builders, developers, and brokers featuring an education series for digital marketing on Facebook using a Thanksgiving theme: Fill your marketing plate with these Facebook sides to get the most out of your campaign.
Best Social Media Marketing Program – Volume Builder – Scott Felder Homes
This campaign included a total of 8 ads that rotated once per week using fresh copy and creative to run as an A/B test and specifically target the market.