PCBC 2017

SmartTouch® Visits PCBC & Industry Leaders in San Diego, CA

July 14, 2017

 SmartTouch® Participates in PCBC Real Estate Marketing Experts Roundtable


At the end of June, two of our team members, Robert Cowes and Tanner Ross, attended PCBC The Art, Science + Business of Housing – an annual two-day conference and the largest homebuilding tradeshow on the West Coast. PCBC is open to anyone professionally involved in the building industry and attracts experts from across the country for industry-leading-education sessions, innovative product displays, and shared inspirational ideas.

Robert and Tanner participated in the real estate marketing experts roundtable that promoted a vigorous discussion between peers. The roundtable was also moderated by renowned real estate branding expert Kathleen Cecilian of Cecilian Worldwide.


Robert Cowes and Kathleen Cecilia

  Kathleen Cecilian & Robert Cowes


As always, the event was a huge success and shared a wealth of knowledge for builders, developers, architects, remodelers, designers, contractors, and real estate digital marketing experts like SmartTouch® Interactive, who attended a number of education sessions, talks, and networking events.


PCBC Speaker


A longtime friend of SmartTouch®, Do You Convert’s Kevin Oakley attended the conference and delivered the insightful talk, “Selling More Homes… Overcoming The Industry’s Greatest Obstacles,” on how to budget and the key ingredients for builder marketing.


Kevin Oakely

Kevin Oakley of Do You Convert

Kevin Oakley


Robert and Tanner were then able to meet up with a number of other associates such as long term client Kim Perry, VP of Development at McWhinney overseeing the master-planned community The Lakes at Centerra.


Robert Cowes, Tanner Ross, Kim Perry

Robert Cowes, Kim Perry, Tanner Ross



They also met with national partners O’Neil Interactive, creator of the real estate website CMS Homefiniti; and Kristi Collier of Zillow Group‘s, the national online real estate database, New Construction Division. 


O'Neil Interactive

Robert Cowes with ONeil Interactive


Tanner Ross, Robert Cowes, Kristi Collier

Robert Cowes, Kristi Collier, Tanner Ross



“We enjoyed catching up with old friends and new at this year’s event and are looking forward to the next conference to be held in San Francisco in 2018! If you met us at PCBC this year, or want to know more about what industry-experts are talking about, let’s stay connected.”

-Robert Cowes, President and Co-founder


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