Alteza Accelerates Lead Generation and Conversion with SmartTouch®


Operating with zero visibility into the sales pipeline and sales activities. And a lack of ability to track marketing investments for a costly advertising campaign and with no resulting sales.


Alteza implemented SmartTouch® CRM to enable its sales team with deeper intelligence and full visibility into its sales and marketing performance as well as a smarter approach to lead generation, tracking, nurturing and conversion with Lead Generation Programs and sales team training.


Alteza, downtown San Antonio’s private luxury residences atop the Grand Hyatt Hotel, implemented the SmartTouch® CRM solution and enabled its sales team with the power to automate targeted, timely marketing campaigns, to organize, direct, and automate sales actions, all from one platform. Complete, real-time visibility into marketing and sales team performance gives the sales team the insight they need to understand how its prospects are responding to e-mail campaigns and when and how they should follow up.

Given that level of sales and marketing efficiency and effectiveness and by leveraging the SmartTouch proven Internet marketing strategies and tactics, Alteza has gone from zero leads to consistently generating an average of 200 plus leads per month and a surge of new sales.


SmartTouch are true real estate marketing experts. Within weeks of engaging them we have generated a run rate of 200 plus leads a month and the first wave of sales in our luxury condo community.

Mark Olguin, Director of Sales

Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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