Deeper intelligence and a better CRM tool was crucial to Fite Shavell’s ability to help its agents manage leads and gain visibility into the success of the organization’s e-campaigns as well as determine its advertising return on investment.
Fite Shavell needed a single platform for CRM and marketing automation, leveraging SmartTouch® for end to end management of its contacts and prospects, online property listings inventory, and e-mail marketing campaigns.
Fite Shavell & Associates, a locally owned and operated real estate broker in Palm Beach, Florida, was able to gain full visibility of its market and prospects with SmartTouch’s integrated CRM and marketing automation platform enabling them to better manage business growth and new opportunities. By providing its brokers with an intuitive lead management tool combined with a commercial e-mail platform, its sales team has improved the overall effectiveness and deliverability of its e-campaigns with an average open rate of 20 percent.
To ensure the deliverability of its e-mails, SmartTouch also helped Fite Shavell to attain return path certification (certified commercial e-mail sender) enabling the organization to achieve a 95 percent deliverability rate to its prospects inboxes.
The SmartTouch® tools have become key to recruiting and the e-mail tracking and lead scoring capabilities have enabled the organization to capture better prospect intelligence, giving its brokers the information they need to close more deals. And the assortment of templates developed by SmartTouch have given the Fite Shavell team complete flexibility to market 300 plus listings using SmartTouch E-Mail Marketing. The Fite Shavell management team now has a clear picture of its marketing ROI with the dynamic cost per lead reports available via the SmartTouch dashboard.
Sellers working with Fite Shavell also benefit by working with a company that exceeds real estate marketing standards and embraces the latest technology to give its sellers the greatest advantage. With SmartTouch® Inventory Manager, sellers have full visibility of the marketing of their home as well as continuous progress updates from its alert system.
No other solution brings together a content management system, commercial e-mail marketing platform, inventory management and marketing automation into a single powerful solution.
David Fite, Principal
Fite Shavell & Associates
Leads + CRM + Marketing Automation = More Sales
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