TECHNOLOGY DRIVEN MARKETING
FOR HOME BUILDERS AND
REAL ESTATE DEVELOPERS

NEXGEN CRM + MARKETING AUTOMATION + GEOFENCING

Designed specifically for home builders, residential and high-rise condo developers, SmartTouch offers a comprehensive technology platform with an impressive suite of solutions, including the award-winning NexGen lead-nurturing CRM and Marketing Automation, and the breakthrough geofencing solution, SmartTouch GEO. Sales teams are able to easily manage home buyer and broker engagement from one place, and marketing teams are able to seamlessly automate, track and report on sales and marketing activities to help both teams focus on their most important goal, selling more homes faster.

AGGREGATE & VIEW LEAD INFORMATION IN ONE PLACE
AUTOMATICALLY SCORE AND NURTURE LEADS
TRACK THE ENTIRE BUYER JOURNEY
REPORT ON EVERYTHING

The SmartTouch® Interactive Platform

Powerful Tools Designed Specifically for Home Builders and Real Estate Developers

SmartTouch® NexGen CRM

SmartTouch® NexGen CRM is the home builder and real estate developer industry’s first CRM with a mobile application that provides sales professionals with access to all the essential CRM tools from the award-winning desktop SmartTouch® NexGen platform for 24/7 home buyer and broker contact engagement and lead management from anywhere. It makes managing your multi-touch sales process easy and you gain full, real-time transparency of leads activities to know when a customer is ready to buy. It’s lead management without the extra work.

SmartTouch® NexGen Marketing Automation

The SmartTouch® Marketing Automation software solution enables home builder and real estate developer marketing teams with smarter tools to help generate and nurture prospects through the home buyer journey with powerful lead scoring and analysis tools to target the right buyer at the right time. Marketers can easily deploy measurable automated marketing campaigns that allow for tracking and scoring interests via clicks, forms and visits allows you to easily demonstrate accountability. It’s channel marketing and reporting all in one.

SmartTouch® GEO

Geo is a breakthrough geofencing technology built specifically for residential home builders and developers. It combines location-based targeting, tracking, and advertising in one, so you can target your home buyers in real-time where and when they shop. It’s location-based marketing with a proven ROI.