Award-Winning SmartTouch® NexGen CRM

CRM for Home Builders and Real Estate Developers

Why spend your sales team’s valuable time learning to manage your CRM tools when you can have a solution designed specifically for home builder and real estate developer sales professionals. For more than 20 years SmartTouch® has worked to deliver award-winning lead-nurturing CRM solutions. SmartTouch® NexGen CRM leverages the latest best practices and delivers 90% of the configuration out-of-the-box that span the real estate industry, including condo, single family, land/ranch buyer, home builder, master planned community and commercial developers as well as time share/fractional and for rent organizations.

It has never been easier to manage home buyer and broker engagement from one place and seamlessly automate, track and report on sales activities. And we make it push button simple to get started with SmartTouch® NexGen CRM desktop and our new mobile app by enabling all the workflows you need in two weeks or less. So, all your sales team must do is work the leads while marketing generates the best leads and reengagement campaigns to increase velocity and sales absorption. Get started today!

ENGAGE CONTACTS AT THE RIGHT-TIME WITH KEY PROFILE DATA
TRACK TOP PROSPECTS WITH HOTLIST ACTIVITY
CONVERT MORE BUYERS WITH BETTER CUSTOMER EXPERIENCE

SMARTER LEAD MANAGEMENT

As home builder sales leaders and real estate development project leads you know that about only 20% -25% of your sales staff or your builders actively participates in using your organization’s CRM for its principal use. Our research also shows that the remaining population of staff falls into one of two categories, the 50% that use the bare minimum and the 25% that are absentee, typically due to lack of training, organizational accountability, or accessibility.

SmartTouch has taken accessibility and accountability out of the equation with the availability of the new SmartTouch® NexGen Mobile App, giving sales organizations 24/7 access to achieve optimal CRM usage. NexGen empowers sales professionals to create a contact engagement and lead follow up process that guarantees a higher conversion rate and better customer experience with targeted buyer communications.

HOW SMARTTOUCH NEXGEN WORKS

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CRM FEATURES

  • Capture leads from your website, landing pages, chat bots, advertising publishers, Zaps or manually enter walk in or phone leads
  • Aggregate and automate distribution to corresponding online or onsite sales agents based on communities
  • Automate profile and behavior-based lead scoring, email and text drip, or action driven campaigns
  • Enrich profiles with Full Contact data appending for buyer/broker insights
  • Set up online and private tours with advance calendaring, notifications and alerts
  • Enable automate follow up and reminders
  • Hot List and live website visit tracking alerts and reporting
  • Marketing platform to lead generation and reengagement emails and text messaging
  • Traffic/Onsite visits reporting with advance filtering
  • Pipeline and sales reporting
  • Buyer journey tracking
  • Lead, tour and sales conversion reporting with community, lead source or sales executive filtering
  • Data mining and advance filtering
  • KPI Dashboard

ENGAGE YOUR LEADS 24/7 ANYWHERE

Available for use on both Apple® iOS and Android™ devices, the SmartTouch® NexGen Mobile App includes the most critical features of the award-winning SmartTouch® NexGen CRM platform, which was designed for any company that needs to more effectively manage its multi-touch sales process with smart home builder CRM tools and gain full transparency of leads activities in real-time, delivering the real-time data required to know when a customer is ready to buy. Now with SmartTouch® NexGen Mobile home builder and real estate developer sales teams have the essential contact engagement tools they need anytime, anywhere to ensure they are maximizing every lead.

NEXGEN MOBILE APP FEATURES

  • Developed specifically for sales teams
  • Add, update, and engage with buyer or agent contacts
  • Update life cycles, preferences and appointments
  • Email, text and call
  • Access buyer full contact profile, notes, and preference history
  • Record notes, set appointments and tag
  • View pending tasks and calendar appointments
  • View team or individual dashboard

REGISTER TO GET PRICING AND MORE DETAILS

WHY SALES PROFESSIONALS LOVE IT

“Our sales team members are always in the field and having access to their hot prospect information and CRM tools from the easy to use SmartTouch® Mobile app means our sales team can focus on what they do best, selling more homes!”
Jack Bombach
Houston Division President
Saratoga Homes
“With the SmartTouch NexGen Mobile App, we have all key contact information and engagement tools available on the one device we always have with us, our smartphones. Our entire sales team is delighted to have such easy access to our most critical CRM features that helps ensure our team never leaves a lead untouched.”
Shant Samtani
Sales Manager
Esperanza Homes
“The SmartTouch® managed CRM service is truly turnkey making it seamless for us to manage and distribute leads to our builders via email text to builder sales agents as well deliver robust reporting to our executive team. Today the system enables the automated distribution and nurturing of 100 registrations per month and automates nurturing of over 2000 existing lead and buyers.”
Duke Kerrigan
General Manager Austin
WOLF RANCH (Hillwood Communities)

HOW TO GET STARTED

Ready for a better way to manage leads? We can set you up with a base SmartTouch® NexGen CRM system for $675/month and you get unlimited mobile app use free.

Already a SmartTouch NexGen CRM Platform client? Great! Your sales team has unlimited use of the mobile app for free! Visit the App Store or Google Play to download the app and give your sales team the 24/7 contact engagement and lead management tools they need to sell more homes!