SmartTouch® Interactive Blog

Everything you need to know about real estate marketing trends, news and more.

SmartTouch® Interactive Best of 2020 – Masonwood Best Brand Continuity

April 13, 2021

The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …

SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity

March 29, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Bentsen Palm Best Email Marketing

March 11, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Distinctive Logo Design

February 26, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Top Driving Social Media Campaign

February 25, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Knockout Signage

February 4, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Wolf Ranch Pivots to Virtual Model Park

January 27, 2021

In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council

January 20, 2021

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations

November 12, 2020

Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …

SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal

October 27, 2020

We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …

SmartTouch® Interactive Launches Three New Real Estate Developer and Home Builder Websites

October 14, 2020

Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …

Top Five Things to Know About SEO for Home Builders and Developers

September 30, 2020

START A CONVERSATION Why is SEO Important for Home Builders? Everything starts with a search, which is why search engine …

SmartTouch® Interactive Sponsors TecHome Builder Online Summit 2020

September 23, 2020

SmartTouch® Interactive announced today they are sponsoring the upcoming TecHome Builder Online Summit taking place September 29‑30, 2020. By sponsoring …

Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations

September 2, 2020

SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …

10 Facebook Post Ideas For Home Builders & Developers

August 25, 2020

There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …

SmartTouch® Interactive Wins Six Texas Association of Builders Star Awards 2020

July 30, 2020

Leading Home Builder and Real Estate Developer Marketing Agency Wins Multiple Awards for Creative Design, Digital Programs and Associate of …

Watch the 2020 Star Awards Virtual Event on July 23

July 22, 2020

SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …

Hillwood Communities, a Perot Company, Engages SmartTouch® Interactive for Strategic Marketing Services and SmartTouch NexGen CRM for Two Key Properties

July 20, 2020

Leading residential developer, Hillwood Communities selects SmartTouch® Interactive for comprehensive marketing strategy, planning and execution and managed CRM services for …

SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform

June 24, 2020

Austin, TX –  June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch Announces Preservation Ranch Official Brand Launch

May 19, 2020

Unique Luxury Conservation Ranch community minutes from Austin, leverages the expertise of award‑winning real estate marketing agency for comprehensive marketing …

SmartTouch® Interactive CEO, Robert Cowes Launches New Book, All Lines In

March 11, 2020

Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home …

SmartTouch® Interactive Takes a Trip to Esperanza Homes

February 21, 2020

This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of  SmartTouch® Interactive got the chance to …

SmartTouch® Interactive Visits Cavender Homes

February 13, 2020

Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …

The Misconceptions & Best Practices of Homebuyer Geofencing

February 5, 2020

We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …

Right-Sizing Your Website for Your Specific Needs

You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with …

Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers

Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. …

SmartTouch® Month in Review | Marketing New Homes in 2020

January 31, 2020

National unemployment is at an all‑time low, and the housing industry is trending up with more home starts steadily increasing …

SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech

January 22, 2020

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December 31, 2019

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present at NAHB International Builders’ Show®2020

December 11, 2019

Austin, TX –  December 11, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Month in Review | Home Builder & Condo CRM App

November 30, 2019

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Interactive Visits Atlanta

November 22, 2019

Robert Cowes and Tanner Ross of SmartTouch® Interactive headed to Atlanta, to meet with Ansley Atlanta’s Director of Marketing, Inga …

SmartTouch® Interactive Launches Home Builder Industry First with a New Mobile App for the Award-Winning NexGen Platform

November 21, 2019

Austin, TX – November 21, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation …

SmartTouch® Month in Review | Quarterly Reports & Seeing Double

October 31, 2019

  End of the quarter is a busy month for any company, but the end of Q3 always offers a …

Esperanza Homes Uses SmartTouch NexGen to Drive Accountability

October 25, 2019

Team members at SmartTouch Interactive headed to McAllen, TX to participate in an in‑person quarterly meeting with Rhodes Enterprises where …

SmartTouch® Month in Review | Behind the Scenes of a Real Estate Marketing Agency

September 30, 2019

September was another busy month in the world of SmartTouch® Interactive. Not only did we generate leads and connect home‑buyers …

SmartTouch® Interactive Makes Top Austin-Area Ethnic Minority-Owned Business List for the Second Year in a Row

September 25, 2019

Austin, TX – September 25, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …

SmartTouch® Month in Review | No Rest for an Austin Real Estate Marketing Agency

August 31, 2019

August was a full month for our Austin‑based real estate marketing agency. The team traveled to Oxford, Mississippi and Leander, …

SmartTouch® Interactive Wins Five Star Awards at the Texas Association of Builders 26th Anniversary Ceremony

August 15, 2019

Austin, TX – August 15, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …

SmartTouch® Is Awarded 5 TAB Star Awards in 2019

Austin, TX – August 15, 2019 – The Texas Association of Builders (TAB) held their 26th Star Awards Celebration at …

SmartTouch® Interactive Finals for 2019 Star Awards Presented by the Texas Association of Builders

May 28, 2019

Award‑winning real estate marketing agency to attend Star Awards Celebration in Grapevine, Texas, August 8, 2019 Austin, TX – May …

SmartTouch® Week in Review | Pinterest Ads & PPC for Real Estate

May 10, 2019

PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …

SmartTouch® Week in Review | DCX 2019 & MAX Awards 2019

May 6, 2019

Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …

SmartTouch® Week in Review | Presenting on Real Estate Marketing

April 26, 2019

Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data …

Integrating Sales and Marketing to Create a Conversion Driven Culture

April 25, 2019

A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …

SmartTouch® Interactive is a Finalist for Austin HBA MAX Awards for the 7th Year in a Row

April 23, 2019

Real Estate Marketing and Lead Generation Agency Makes the Short List for Five 2019 MAX Awards Categories Austin, TX – …

SmartTouch® Week In Review | Integrating Marketing, Sales, and the Homebuyer

April 12, 2019

Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson …

SmartTouch® Week in Review | Developing Your Content for Your Audience

April 5, 2019

Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …

Affordable Home Builder Websites: The Microsite Explained

April 1, 2019

Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make …

SmartTouch® Week In Review | Surpassing CTR Benchmarks & Launching New Websites!

March 29, 2019

Real Estate Industry Click‑Through Rates Why are benchmark click‑through rates so important? It’s how PPC experts and newbies know they’re …

SmartTouch® Week in Review | Tours by Contact Report & March Madness!

March 22, 2019

We’ve added new CRM features to our Tours by Contact Reports in our real estate lead nurturing CRM/Marketing Automation software …

SmartTouch® Week In Review | Facebook Challenges & Interactive Floor Plan Kiosks

March 15, 2019

Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …

SmartTouch® Week in Review | Website Mortgage Calculators and Cool Hero Video

March 9, 2019

For our first SmartTouch® Week in Review,  we’re sharing two custom home builder mortgage calculators and a unique execution to …

International Builders’ Show 2019 – Education Sessions that Will Change Your Builder Marketing Strategy

March 4, 2019

Over 50,000 real estate professionals come together each year at the International Builders’ Show to tour the exhibits and stay …

Best Home Builder Marketing Emails to Send in 2019

February 28, 2019

Home builder marketing emails are evolving faster than ever. These best home builder marketing emails will help you stay at …

SmartTouch® Interactive Appoints Vice President of Client Services

February 7, 2019

Under new VP, Client Services will now comprise the Account Services, Digital Marketing, and Implementation & Support departments into one …

Launching a Community – Strategic Real Estate Marketing

January 28, 2019

A strategic marketing plan for launching a community or master‑planned development starts at least a year before the actual grand …

SmartTouch® Interactive Integrates with NterNow to Capture More Buyers

January 25, 2019

Home builders and developers can easily capture, aggregate, and follow up with homebuyer and Realtor tours when they partner with …

SmartTouch® Interactive Develops Lead Gen Marketing Programs for Randolph Todd Development

January 16, 2019

Partnering with White Hat and Anderson Hanson Blanton, SmartTouch® to focus on tracking and tactical execution of digital strategy   …

Digital Real Estate Marketing Agencies and Their Connection to More Sales

January 11, 2019

Marketing a pair of comfortable workout pants, a software suite, or even a new car is nothing compared to the …

Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show®  

January 8, 2019

SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present with Dave Miles, Milesbrand, and Joel Cox, Strategus   Austin, TX …

SmartTouch® Interactive Releases 2nd-Generation 3rd Party Acquisition Email Service: Prospector

January 3, 2019

Home Builders and Residential Developers can reach a wealth of prospective buyers in major markets throughout the US   Austin, …

Best of Home Building Marketing Tactics, Creative, and Tips in 2018

December 24, 2018

Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home …

The Best Time of Year to Capture Homebuyer Leads

December 11, 2018

The Best Day of the Year to Capture Homebuyer Leads is December 26th We’re not kidding. It’s the most wonderful …

Black Friday shopping? Shop geofencing tool for more tours.

November 19, 2018

As you’re out doing your Black Friday shopping, be thinking about how you can make a steal for tours in …

SmartTouch® CEO Attends Deerbrooke Amenity Center Groundbreaking

November 9, 2018

SmartTouch® CEO, Robert Cowes, attended the groundbreaking of the Deerbrooke amenity center in Leander, TX on November 8, 2018. Located …

10 Facebook Post Ideas For Home Builders & Developers

October 24, 2018

  (updated for 2020) click to view the updated article here.   There are two reasons why you may have …

Measuring Your Digital Real Estate Marketing ROI

October 10, 2018

Why you should read this article: Learn how to measure your digital real estate marketing ROI through tracking the correct …

SmartTouch® Interactive Ranked #14 in Austin Business Journal’s Top Ethnic Minority-Owned Business

September 24, 2018

ABJ THe List: Top Austin‑Area Ethnic Minority‑Owned Businesses   The Austin Business Journal Vol. 38, No. 33 dispersed on Sept …

An Answer to the Age-Old Question: How Often Should I Update My Real Estate Website?

September 18, 2018

Just how often should you update your real estate website?  Depending on who you ask, the life of a modern …

SmartTouch® Interactive Appoints Robert Cowes as President and Chief Executive Officer

August 28, 2018

Austin, TX – August 28, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing …

SmartTouch® Interactive Wins Eight Star Awards at the Texas Association of Builders 25th Anniversary Ceremony

August 21, 2018

Real Estate Marketing Experts Attend TAB Star Awards – Now Receiving Over 50 Industry Awards Austin, TX – August 21, …

SmartTouch® Is Awarded 8 TAB Star Awards in 2018

August 20, 2018

Real Estate Marketing Awards: Texas Association of Builders Star Awards The Texas Association of Builders (TAB) held their 25th Anniversary …

TAB Has Announced The 2018 Star Awards Winners!

August 13, 2018

2018 Star Awards Winners The Texas Association of Builders hosted their annual Star Awards celebration last Thursday, August 9th, at …

SmartTouch® Interactive Expands Real Estate Marketing Team

July 24, 2018

Real estate digital marketing agency adds 3 new marketing experts to further serve their clientele. Austin, TX – July 24, …

Unique Real Estate Marketing Ideas You Never Thought Of

July 17, 2018

You may have noticed the image above of the five light bulbs. All are lit, symbolizing great ideas, but only …

SmartTouch® Interactive Officially Introduces Homebuyer Geofencing Solution at PCBC:  SmartTouch® Geo

June 26, 2018

SmartTouch® Geo uses the technology homebuyers take with them everywhere to target in‑market buyers and drive more onsite tours. Austin, …

Get Tweeting: Twitter for Real Estate Marketing

June 19, 2018

How to Use Twitter for Real Estate Marketing Effectively using Twitter for real estate marketing will depend upon if you’re …

SmartTouch® Interactive Finals for 12 TAB Star Awards to be Announced at the 25th Anniversary Ceremony

June 5, 2018

Building industry experts to join the 25thAnniversary of the Texas Association of Builders Star Awards Ceremony, August 9th Austin, TX …

Real Estate Facebook Marketing: A Worthy 10-Minute Read

June 1, 2018

Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …

2018 Star Awards Finalists Announced

May 31, 2018

12‑Time Finalist & Award‑Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining …

Commercial Real Estate Marketing Ideas

May 29, 2018

Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial …

Real Estate Marketing Automation: Our Guide

May 24, 2018

Marketing Automation for Real Estate Marketing Automation refers to a software or platform that allows Marketing and Sales to automate …

8 Tactics to Include in Your Real Estate Marketing Strategy

May 23, 2018

Building the Right Real Estate Marketing Strategy for New Home Builders and Developers   Every marketing plan needs an established …

Building a Successful Real Estate Marketing Plan

May 22, 2018

Every Real Estate Marketing Plan has a Purpose Every brilliant plan has a great purpose ahead of itself. There are …

SmartTouch® Interactive Introduces a New Way to Market Smart: Homebuyer Geofencing

April 24, 2018

The Company’s New Geofence Platform, SmartTouch® Geo, will be a Game Changer for Real Estate Marketing Austin, TX – April …

SmartTouch® Interactive Holds the Title of Grand MAX Associate of the Year for the 2nd Year in a Row – Press Release

April 17, 2018

HBA of Greater Austin Presents Real Estate Marketing Agency with Sales and Marketing Excellence (MAX) Awards for Their Lead Generating …

Grand MAX Winner and MAX Awards 2018 Associate Sponsor

MAX Awards 2018 Grand MAX Associate of the Year 2017 & 2018   The HBA of Greater Austin’s Sales and …

Don’t Do That! Search & Display Marketing Tactics You’re Currently Doing But Shouldn’t Be

April 4, 2018

You may already be running a Search or Display campaign or a combination of both…Good.   You’re right on track. …

Celebrating Nine Finalist Positions for the HBA of Greater Austin MAX Awards

March 14, 2018

[Read Original Press Release] The HBA of Greater Austin’s Sales and Marketing Excellence Awards (2018 MAX Awards) is one of …

Award Winning Real Estate Marketing Agency is a Nine-Time Finalist for the HBA of Greater Austin MAX Awards

SmartTouch® Interactive is Recognized for Industry Lead Generation and Creative Marketing Campaigns Austin, TX – March 14, 2018 – SmartTouch® …

Encore Presentation: The Good, The Bad & The Staples of Email Marketing

February 16, 2018

What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ …

The Good, The Bad & The Staples of Email Marketing – Press Release

February 8, 2018

As Seen at the NAHB International Builder Show January 2018    Austin, TX –  Feb 3, 2018 – SmartTouch® Interactive, an …

SmartTouch® Interactive Launches Marketing Management & Lead Generation Programs for 5 New Real Estate Developer Clients

January 24, 2018

Award‑Winning, Full‑Service Digital Marketing Agency Provides Custom Marketing Strategies to Premier Residential, Mixed‑Use, and Luxury Condo Developers in Texas   …

SmartTouch® Interactive Provides Customer Relationship Management & Marketing Automation Solution to 5 Residential Community Developers

January 18, 2018

Central Texas Developers Choose NexGen to Manage Their Builder Co‑Op Marketing Programs and Integrate Sales & Marketing   Austin, TX …

Introducing Our New VP of Digital Marketing, Tanner Ross

January 12, 2018

From SEM Specialist to Vice President in 6 Years   We are proud to announce, not a new addition to …

SmartTouch® Interactive Announces New VP of Digital Marketing

January 11, 2018

    Real Estate Digital Marketing Agency Promotes Valued and Dedicated Team Member Tanner Ross to Vice President of Digital …

SmartTouch® Interactive Produces 7 Websites for North Texas Developer, Centurion American Development Group

January 10, 2018

In conjunction with HotOn! Homes, SmartTouch® Helps Prominent Texas Developer Build Up Their Online Presence   Austin, TX –  Jan …

The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International Builders’ Show®

December 20, 2017

The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International …

SmartTouch® Holiday Hours

December 19, 2017

  We will be out of office December 25 – January 2, but a member from each team will still …