SmartTouch® Interactive Blog

Everything you need to know about real estate marketing trends, news and more.

SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III PARTICIPATES IN 2ND PANAMÁ TEXAS BUSINESS SUMMIT® 2022

September 15, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Ready, 3-2-1, Social Media Strategy, Facebook Post Ideas for Home Builders and More!

August 17, 2022

Your social channels can feel buried with the constant stream of competitor content and lack of engagement with your posts. …

SMARTTOUCH® VISITS NEW CLIENT SIERRA MAZATI

August 12, 2022

The SmartTouch® team headed south to Mexico to meet with the leadership team from our new client, Mazati.  Saul Navarro, …

SmartTouch® Interactive Celebrates 2022 Award Season with 12 New Marketing Awards

August 10, 2022

Leading real estate marketing agency takes home new awards from six home builder and marketing associations for client work, including …

Reeling in the New Home Buyer with the Right “Fish Finder” CRM

August 2, 2022

By Robert Cowes III, President & CEO, SmartTouch® Interactive New home marketing and sales teams know all too well that …

SMARTTOUCH® INTERACTIVE TAKES HOME FIVE TEXAS ASSOCIATION OF BUILDERS 2022 STAR AWARDS

July 13, 2022

It was an evening full of STARS as our amazing team won FIVE  of the following TAB STAR awards for …

SmartTouch® Interactive Wins 2022 Max Award From The Home Builders Association Of Greater Austin

June 28, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

SmartTouch® Interactive Makes Finalist List For Seven 2022 Max Awards From The Home Builders Association Of Greater Austin

June 24, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Geofencing for Real Estate Marketing

June 21, 2022

Geofencing for real estate is a breakthrough technology built specifically for residential home builders and developers. It combines location‑based targeting, …

SMARTTOUCH® INTERACTIVE WINS TWO MAX AWARDS FROM THE MARYLAND BUILDING INDUSTRY ASSOCIATION

June 7, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Veramendi Visits SmartTouch Interactive and BDX

June 6, 2022

Last week our team enjoyed a great meeting with Emily Lane and Max Harford from Veramendi to plan the buyer …

SmartTouch® Interactive Amps Up the SmartTouch® NexGen CRM and Marketing Platform with New Home Appointment Management and QR Code Marketing Features

May 10, 2022

Austin, TX – May 9th, 2022 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing …

SmartTouch® Interactive Sponsors TecHome Builder Spring Summit 2022

May 4, 2022

TecHome Builder Spring Summit 2022 Recap: What an eventful few days it has been for our team down in Louisville, …

Best Home Builder Marketing Emails to Send in 2022

April 27, 2022

When it comes to marketing to home buyers, email marketing is as important as ever. According to our latest research, …

SmartTouch Interactive Attends the HBA Austin Housing Forecast Summit

March 3, 2022

Our SmartTouch Interactive Austin team attended the Home Builders Association of Greater Austin Housing Forecast Summit today. It was so …

SMARTTOUCH® INTERACTIVE REFLECTS ON A SUCCESSFUL 2022 NAHB INTERNATIONAL BUILDERS’ SHOW®

February 18, 2022

SmartTouch® Interactive President and CEO, Robert Cowes, Account Executive, Kelly! Dugas, and SEO Specialist, Eric Sims, participated in the annual …

SmartTouch Interactive Reviews Q1 Quarterly Results with Clients!

February 3, 2022

What a week it’s been! Our Austin team traveled to New Braunfels to discuss quarterly performance with Emily of Veramendi …

SmartTouch Interactive’s Year in Review

January 25, 2022

What a year 2021 was! Just like any other business, we faced challenges and hardships, but also reached milestones and …

SmartTouch® Interactive’s Robert Cowes to Present At NAHB International Builders’ Show® 2022

January 6, 2022

Austin, TX – January 6th, 2022 –SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

Apple iOS 14.5 Update & Facebook Ads: What Home Builders and Real Estate Developers Need to Know

December 7, 2021

You’ve heard that changes were coming in the latest Apple iOS update that would have implications for your digital advertising …

Reeling in the Second Home or Resort Real Estate Buyer with the “Fish Finder” CRM

November 11, 2021

Resort community development sales teams know all too well that capturing and keeping a buyer interested takes persistence, much like …

POMONA BY HILLWOOD HONORED WITH TWO GHBA HOUSTON’S BEST PRISM AWARDS 2021

October 20, 2021

SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. Austin, TX – October 20th, …

What is a zero click search and how does it affect homebuilder and developer marketing?

October 7, 2021

What is a zero click search? Zero click searches are search queries that do not send web traffic to a …

SMARTTOUCH® INTERACTIVE NAMED TOP 20 MINORITY OWNED BUSINESS 4TH YEAR RUNNING BY AUSTIN BUSINESS JOURNAL

September 29, 2021

It is our great privilege to announce for four consecutive years, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) as …

8 Tactics to Include in Your Real Estate Marketing Strategy

September 20, 2021

Building the Right Real Estate Marketing Strategy for New Home Builders and Developers   Every marketing plan needs an established …

How To Maximize Home Builder & Developer PPC Performance With New Google Ads Image Extensions

August 23, 2021

Standing out on the first page of Google results is always a top‑of‑mind objective for any home builder or developers’ …

SmartTouch® Team Visits Client To Review Quarterly Reports and Advancements

August 12, 2021

This week we met with Erika Ramon, the Marketing Manager for Crown Community at Meyer Ranch. Our leadership team spent …

SmartTouch® Launches Three New Websites For Residential Real Estate Projects

August 10, 2021

Austin, TX – August 10, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, …

SmartTouch® reflects on a successful Panama-Texas Business Summit

July 29, 2021

SmartTouch Interactive Team members, Account Executive, Michelle Kana, & Art Director, Bruno Sanchez, participated in the inaugural Texas Panama Business …

SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III TO PARTICIPATE IN THE INAUGURAL PANAMÁ TEXAS BUSINESS SUMMIT® 2021

July 23, 2021

Austin, TX – July 23, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

STI Reviews Quarterly Results With Client Blackburn Homes

July 22, 2021

The STI team had a great QMR and lunch together reviewing quarterly results with Blackburn Homes yesterday. We were delighted …

SmartTouch® Interactive Wins Five Texas Association of Builders 2021 Star Awards

July 20, 2021

Austin, TX – July 20, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

SmartTouch® Interactive Wins Seven 2021 MAX Awards from the Home Builders Association of Greater Austin

June 30, 2021

Austin, TX – July 1, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

SmartTouch® Interactive Launches New Strategic Digital Marketing Subscription Bundles

June 15, 2021

Austin, TX – June 15, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

Robert Cowes, President & CEO, SmartTouch Interactive Takes Full Ownership of Company

June 8, 2021

Austin, TX –  June 8, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Interactive Best of 2020 – Esperanza Homes – Best Website

May 17, 2021

It’s finally here! The big unveiling of our #1 spotlight from our Best of 2020 success stories. This week we’re …

SmartTouch® Interactive Best of 2020 – Wolf Ranch by Hillwood – Best Realtor Program

May 6, 2021

It’s almost a wrap on our Best of 2020 success stories. This week we’re sharing one more top‑performing program with …

SmartTouch® Interactive Visits Pomona

May 5, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, Karina Saucedo, and Eric Sims of SmartTouch® Interactive visited the beautiful Pomona …

SmartTouch® Interactive Visits Wolf Ranch

April 30, 2021

This week Robert Cowes, Sarah Callaway, Maddie Suhling, and Eric Sims of SmartTouch® Interactive visited the stunning Wolf Ranch in …

SmartTouch® Interactive Visits Meyer Ranch

April 28, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, and Eric Sims of SmartTouch® Interactive took a trip out to visit …

SmartTouch® Interactive Best of 2020 – Masonwood Best Brand Continuity

April 13, 2021

The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …

SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity

March 29, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Bentsen Palm Best Email Marketing

March 11, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Distinctive Logo Design

February 26, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Top Driving Social Media Campaign

February 25, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Knockout Signage

February 4, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Wolf Ranch Pivots to Virtual Model Park

January 27, 2021

In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council

January 20, 2021

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations

November 12, 2020

Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …

SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal

October 27, 2020

We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …

SmartTouch® Interactive Launches Three New Real Estate Developer and Home Builder Websites

October 14, 2020

Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …

Top Five Things to Know About SEO for Home Builders and Developers

September 30, 2020

Why Is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is …

SmartTouch® Interactive Sponsors TecHome Builder Online Summit 2020

September 23, 2020

SmartTouch® Interactive announced today they are sponsoring the upcoming TecHome Builder Online Summit taking place September 29‑30, 2020. By sponsoring …

Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations

September 2, 2020

SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …

10 Facebook Post Ideas For Home Builders & Developers

August 25, 2020

There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …

SmartTouch® Interactive Wins Six Texas Association of Builders Star Awards 2020

July 30, 2020

Leading Home Builder and Real Estate Developer Marketing Agency Wins Multiple Awards for Creative Design, Digital Programs and Associate of …

Watch the 2020 Star Awards Virtual Event on July 23 — Review

July 23, 2020

SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …

Watch the 2020 Star Awards Virtual Event on July 23

July 22, 2020

SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …

Hillwood Communities, a Perot Company, Engages SmartTouch® Interactive for Strategic Marketing Services and SmartTouch NexGen CRM for Two Key Properties

July 20, 2020

Leading residential developer, Hillwood Communities selects SmartTouch® Interactive for comprehensive marketing strategy, planning and execution and managed CRM services for …

SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform

June 24, 2020

Austin, TX –  June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Week In Review | Facebook Challenges & Interactive Floor Plan Kiosks — Review

June 17, 2020

Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …

SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform — Review

June 4, 2020

Austin, TX –  June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch Announces Preservation Ranch Official Brand Launch

May 19, 2020

Unique Luxury Conservation Ranch community minutes from Austin, leverages the expertise of award‑winning real estate marketing agency for comprehensive marketing …

SmartTouch® Month in Review | Home Builder & Condo CRM App — Review

April 27, 2020

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

Are Your Email Campaigns Not Performing?

Quit Wasting Time on Email Campaigns That Don’t Work!   Homebuyers encounter a great deal of content in their email …

SmartTouch® Week in Review | Pinterest Ads & PPC for Real Estate — Review

PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …

SmartTouch® Interactive CEO, Robert Cowes Launches New Book, All Lines In

March 11, 2020

Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home …

SmartTouch® Interactive Takes a Trip to Esperanza Homes

February 21, 2020

This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of  SmartTouch® Interactive got the chance to …

SmartTouch® Interactive Visits Cavender Homes

February 13, 2020

Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …

The Misconceptions & Best Practices of Homebuyer Geofencing

February 5, 2020

We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …

Right-Sizing Your Website for Your Specific Needs

You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with …

Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers

Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. …

SmartTouch® Month in Review | Marketing New Homes in 2020

January 31, 2020

National unemployment is at an all‑time low, and the housing industry is trending up with more home starts steadily increasing …

SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech — Review

January 22, 2020

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …

SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech — Review

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …

SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council — Review

January 21, 2020

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December 31, 2019

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present at NAHB International Builders’ Show®2020

December 11, 2019

Austin, TX –  December 11, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Month in Review | Home Builder & Condo CRM App

November 30, 2019

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Interactive Visits Atlanta

November 22, 2019

Robert Cowes and Tanner Ross of SmartTouch® Interactive headed to Atlanta, to meet with Ansley Atlanta’s Director of Marketing, Inga …

SmartTouch® Interactive Launches Home Builder Industry First with a New Mobile App for the Award-Winning NexGen Platform

November 21, 2019

Austin, TX – November 21, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation …

SmartTouch® Month in Review | Quarterly Reports & Seeing Double

October 31, 2019

  End of the quarter is a busy month for any company, but the end of Q3 always offers a …

Esperanza Homes Uses SmartTouch NexGen to Drive Accountability

October 25, 2019

Team members at SmartTouch Interactive headed to McAllen, TX to participate in an in‑person quarterly meeting with Rhodes Enterprises where …

SmartTouch® Month in Review | Behind the Scenes of a Real Estate Marketing Agency

September 30, 2019

September was another busy month in the world of SmartTouch® Interactive. Not only did we generate leads and connect home‑buyers …

SmartTouch® Interactive Makes Top Austin-Area Ethnic Minority-Owned Business List for the Second Year in a Row

September 25, 2019

Austin, TX – September 25, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …

SmartTouch® Month in Review | No Rest for an Austin Real Estate Marketing Agency

August 31, 2019

August was a full month for our Austin‑based real estate marketing agency. The team traveled to Oxford, Mississippi and Leander, …

SmartTouch® Interactive Wins Five Star Awards at the Texas Association of Builders 26th Anniversary Ceremony

August 15, 2019

Austin, TX – August 15, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …

SmartTouch® Is Awarded 5 TAB Star Awards in 2019

Austin, TX – August 15, 2019 – The Texas Association of Builders (TAB) held their 26th Star Awards Celebration at …

SmartTouch® Week in Review | DCX 2019 & MAX Awards 2019

August 8, 2019

Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …

SmartTouch® Interactive Finals for 2019 Star Awards Presented by the Texas Association of Builders

May 28, 2019

Award‑winning real estate marketing agency to attend Star Awards Celebration in Grapevine, Texas, August 8, 2019 Austin, TX – May …

SmartTouch® Week in Review | Pinterest Ads & PPC for Real Estate

May 10, 2019

PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …

SmartTouch® Week in Review | DCX 2019 & MAX Awards 2019

May 6, 2019

Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …

SmartTouch® Week in Review | Presenting on Real Estate Marketing

April 26, 2019

Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data …

Integrating Sales and Marketing to Create a Conversion Driven Culture

April 25, 2019

A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …

SmartTouch® Interactive is a Finalist for Austin HBA MAX Awards for the 7th Year in a Row

April 23, 2019

Real Estate Marketing and Lead Generation Agency Makes the Short List for Five 2019 MAX Awards Categories Austin, TX – …

SmartTouch® Week In Review | Integrating Marketing, Sales, and the Homebuyer

April 12, 2019

Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson …

SmartTouch® Week in Review | Developing Your Content for Your Audience

April 5, 2019

Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …

Affordable Home Builder Websites: The Microsite Explained

April 1, 2019

Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make …