News Articles

This One’s in the Books! SmartTouch® Reflects on Success at the 2024 NAHB International Builders’ Show®

March 5, 2024

Twenty twenty‑four marks the 12th year for SmartTouch® Interactive participating in the NAHB International Builders’ Show and our 8th consecutive …

SmartTouch® Team in ‘The Haus’ at Meyer Ranch in New Braunfels

May 12, 2023

This week our team visited the beautiful Meyer Ranch community in New Braunfels, Texas. Robert Cowes and Brigitte Sanchez were …

SMARTTOUCH® INTERACTIVE HONORED WITH GOLD AND SILVER AWARDS AT NAHB NATIONALS 2023 AT IBS

February 23, 2023

February was an award‑winning month for our talented marketing team at SmartTouch® Interactive. This year as part of the International …

SMARTTOUCH® INTERACTIVE HONORED WITH THREE SILVER AWARDS FROM THE NAHB NATIONAL SALES AND MARKETING COUNCIL

December 4, 2022

Award‑Winning Real Estate Marketing Agency Receives Best Digital Marketing Campaign, Best 55+ Digital and Best 55+ Integrated Marketing Strategy or …

SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III PARTICIPATES IN 2ND PANAMÁ TEXAS BUSINESS SUMMIT® 2022

September 15, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Ready, 3-2-1, Social Media Strategy, Facebook Post Ideas for Home Builders and More!

August 17, 2022

Your social channels can feel buried with the constant stream of competitor content and lack of engagement with your posts. …

SMARTTOUCH® INTERACTIVE TAKES HOME FIVE TEXAS ASSOCIATION OF BUILDERS 2022 STAR AWARDS

July 13, 2022

It was an evening full of STARS as our amazing team won FIVE  of the following TAB STAR awards for …

SmartTouch® Interactive Sponsors TecHome Builder Spring Summit 2022

May 4, 2022

TecHome Builder Spring Summit 2022 Recap: What an eventful few days it has been for our team down in Louisville, …

Best Home Builder Marketing Emails to Send in 2022

April 27, 2022

When it comes to marketing to home buyers, email marketing is as important as ever. According to our latest research, …

SmartTouch Interactive’s Year in Review

January 25, 2022

What a year 2021 was! Just like any other business, we faced challenges and hardships, but also reached milestones and …

Apple iOS 14.5 Update & Facebook Ads: What Home Builders and Real Estate Developers Need to Know

December 7, 2021

You’ve heard that changes were coming in the latest Apple iOS update that would have implications for your digital advertising …

Reeling in the Second Home or Resort Real Estate Buyer with the “Fish Finder” CRM

November 11, 2021

Resort community development sales teams know all too well that capturing and keeping a buyer interested takes persistence, much like …

POMONA BY HILLWOOD HONORED WITH TWO GHBA HOUSTON’S BEST PRISM AWARDS 2021

October 20, 2021

SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. Austin, TX – October 20th, …

What is a zero click search and how does it affect homebuilder and developer marketing?

October 7, 2021

What is a zero click search? Zero click searches are search queries that do not send web traffic to a …

SMARTTOUCH® INTERACTIVE NAMED TOP 20 MINORITY OWNED BUSINESS 4TH YEAR RUNNING BY AUSTIN BUSINESS JOURNAL

September 29, 2021

It is our great privilege to announce for four consecutive years, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) as …

How To Maximize Home Builder & Developer PPC Performance With New Google Ads Image Extensions

August 23, 2021

Standing out on the first page of Google results is always a top‑of‑mind objective for any home builder or developers’ …

SmartTouch® Launches Three New Websites For Residential Real Estate Projects

August 10, 2021

Austin, TX – August 10, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, …

SmartTouch® Interactive Wins Seven 2021 MAX Awards from the Home Builders Association of Greater Austin

June 30, 2021

Austin, TX – July 1, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

SmartTouch® Interactive Best of 2020 – Esperanza Homes – Best Website

May 17, 2021

It’s finally here! The big unveiling of our #1 spotlight from our Best of 2020 success stories. This week we’re …

SmartTouch® Interactive Best of 2020 – Wolf Ranch by Hillwood – Best Realtor Program

May 6, 2021

It’s almost a wrap on our Best of 2020 success stories. This week we’re sharing one more top‑performing program with …

SmartTouch® Interactive Visits Pomona

May 5, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, Karina Saucedo, and Eric Sims of SmartTouch® Interactive visited the beautiful Pomona …

SmartTouch® Interactive Visits Wolf Ranch

April 30, 2021

This week Robert Cowes, Sarah Callaway, Maddie Suhling, and Eric Sims of SmartTouch® Interactive visited the stunning Wolf Ranch in …

SmartTouch® Interactive Visits Meyer Ranch

April 28, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, and Eric Sims of SmartTouch® Interactive took a trip out to visit …

SmartTouch® Interactive Best of 2020 – Masonwood Best Brand Continuity

April 13, 2021

The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …

SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity

March 29, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Bentsen Palm Best Email Marketing

March 11, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Distinctive Logo Design

February 26, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Top Driving Social Media Campaign

February 25, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Knockout Signage

February 4, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Wolf Ranch Pivots to Virtual Model Park

January 27, 2021

In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council

January 20, 2021

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations

November 12, 2020

Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …

SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal

October 27, 2020

We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …

SmartTouch® Interactive Launches Three New Real Estate Developer and Home Builder Websites

October 14, 2020

Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …

Top Five Things to Know About SEO for Home Builders and Developers

September 30, 2020

Why Is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is …

Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations

September 2, 2020

SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …

10 Facebook Post Ideas For Home Builders & Developers

August 25, 2020

There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council — Review

January 21, 2020

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Week in Review | Developing Your Content for Your Audience

April 5, 2019

Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …

SmartTouch® Week in Review | Website Mortgage Calculators and Cool Hero Video

March 9, 2019

For our first SmartTouch® Week in Review,  we’re sharing two custom home builder mortgage calculators and a unique execution to …

“Own The Internet” – Successful Digital Marketing — Review

January 20, 2017

  How To Improve Your Digital Marketing  Texas Builder Magazine Published in the Jan/Feb 2017 publication, Mary Jay Lou with …